Do the owners of Major League Baseball like baseball? Unclear. Sure, the league has been “listening” to its fans during this Collective Bargaining Agreement, but only because “the fans” agree with them about the “need” for a salary cap. When it comes to something like, say, the minor leagues, the league seems completely disinterested in what you and I have to say.
The latest SB Nation Reacts poll focuses on the prospect component of the just-completed All-Star festivities in Philadelphia. First, it’s important note that MLB moved the draft to coincide with the All-Star Game as a way to boost interest and elevate it into a higher strata that competed with the NBA and NFL drafts.
But a funny thing has happened with those intentions: they got thrown in the trash.
Now, maybe it had something to do with America 250 or the World Cup, but the draft in Philadelphia was completely downplayed, almost to the point of being an afterthought. First, it was very difficult to just sit down and watch it.
The first day of coverage was sliced up into one of the strangest viewing experiences this long-time couch potato has ever seen:
Day 1 (Rounds 1-4)
Saturday, July 11:1 p.m. — picks 1-10 on NBC and Peacock
2:30 p.m. — picks 11-40 on MLB Network, Peacock, MLB.com, MLB.TV and MLB+
4:30 p.m. — picks 41-135 on MLB.com, MLB.TV and MLB+
Day 2 (Rounds 5-20)
Sunday, July 12:11:30 a.m. on MLB.com, MLB.TV and MLB+
That’s six total platforms and on day 1 you’ll be forced to change your channel twice just to keep watching. An absurd bit of scheduling that demands an explanation. Did NBC have Rob by the Manfreds and he had no choice but to slice it up like this? Peacock is a streaming platform that could’ve ran the whole thing. MLB Network is the league’s own cable channel that could’ve covered whatever their broadcast partner couldn’t or wouldn’t.
So, it was tough to track just from a viewing experience. It was even difficult for, say, FanDuel users to follow along in order to bet on who would be drafted next. In the room, the draft itself wound up being in the way.
After the Dodgers made the 40th pick, the live show portion of the draft was over. Quite quickly, the draft rolled on into the second round, which, again, aired on MLB.com. But in the convention center, the draft was effectively over. The remaining fans trickled out. Picks were being analyzed a floor up on the broadcast desk, but they weren’t being announced to anyone remaining in the arena.
[…]
While the remaining picks were being streamed online for those fans still watching, arena crews began disassembling the stage and seating area that only a few hours earlier had housed one of the most important days on the baseball calendar. Workers on lifts could be seen pulling down the lighting trusses and doing other work to tear down the stands and lighting.
And because the Baseball Draft is actually different from the drafts it’s being forced to compete with for some reason, the league doesn’t fly out a crop of prospects to be there in the room. So, why are they making a show of this at all if the show they plan to put on stinks at the concept stage? I’ll admit that my interest in the Giants’ pick of Jackson Flora was generated only after the fact while reading about him. I can’t imagine what the people who actually care beforehand were being put through during this streaming telecast mess.
Anyway, while fans are being used to crush one of the most powerful unions in the world (which should be an example of what makes unions great rather than why they are bad), they’re probably going to be flatly ignored when it comes to everything else.
The fans and traditionalists have it right here. The draft should be held in June. The baseball calendar had been shaped around a June draft for years and years, primarily for practical reasons. But beyond that, making it A Thing hasn’t really worked, because that was only a marketing decision. The league wanted to do… something… even if it was bad.
Speaking of marketing, though, the other poll question had a predictable response:
I think this desire is good and pure and true, and it’s another example of the league wanting a win in a press release but not in reality. The game aired at 9am Pacific and in the course of a regular schedule of MLB games. I would’ve liked to have seen Dakota Jordan’s double when I was more awake!
So, it seems like the easy call here is to put it in Prime Time a la the Home Run Derby.
But here’s the thing: it’s not a given that the league is invested in the minor leagues. In fact, the latest CBA proposal regarding the draft is a continuation of the Jeff Luhnow plan to shrink the minor leagues:
The goal is to push off as much development as possible onto college baseball programs. There is also the growing control by private equity funds of minor league teams. It seems like a good collision of “ruthless efficiency” that will almost certainly be good for the players and fans, right?