- IMG will be involved in event, marketing and sponsorship rights
- RFL and Super League will concentrate on own competitions
Rugby league’s governing bodies in the UK have agreed a groundbreaking 12-year strategic partnership deal with the global media brand IMG to revolutionise the sport’s long-term prospects. The Rugby Football League and Super League have been in discussions about a new joint-venture company for almost a year, with the end goal finding a third party that could maximise the sport’s growth.
That process has now reached a conclusion with IMG, one of the most recognisable sporting and events brands in the world, joining forces with the sport. Rugby league has not sold any of its assets or competition rights to the brand, with IMG instead coming on board as a strategic partner to help deliver improvements on everything from digital transformation to competition restructuring and the distribution of the game’s media rights.
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