
The World Series begins tonight.
Normally, when the Dodgers aren’t involved, I generally ignore the proceedings, reveling in the de facto time off before being absorbed by the many tasks I launch into during every off-season. With this year’s offseason likely to be much longer due to the own goal that is the impending lockout, I have embraced something I generally disdain: procrastination.
The baseball hipsters are drinking their figurative oat drink lattes and living well by reveling in the pending matchup between the Milwaukee Brewers and the Tampa Bay Rays. The list of teams that have never won a title should decrease to four.
As both stadiums are domed, if there are weather delays, something weird has happened. The play on the field should entertain, as the venues themselves are not that picturesque. Still, if you want more information, updated with recent travel, we shall oblige.
Before this year, the last time the Brewers made the World Series, I was gestating in utero (October 1982 vs. January 1983). I know folks in Milwaukee losing their figurative minds about something some started to take for granted in Los Angeles.
I’d tease about their enthusiasm, but unalloyed joy is a good thing. After all, how much of a moron do you have to be to do something to catch my attention by screwing up when everyone is either literally waiting or celebrating?
Timeless…well, Mostly Timeless Tickets
11 years ago, the Milwaukee Brewers sold their Timeless Ticket. For $1,000, one would get a personalized brass ticket that was good for one use only to “any future Brewers home game at American Family Field. Whether it’s this season, the year 2050, or the 7th game of the World Series, all are valid games to redeem a Timeless Ticket.”
Only 1000 tickets were produced, and they allowed for redemption “subject to ticket availability at the time of redemption.”
The Brewers lay out the procedures for redemption, which allow for one ticket and the option to purchase three additional tickets at full regular retail price.
In the fine print, the Timeless Ticket cannot be used for any hypothetical All-Star Game in Milwaukee or any MLB game at American Family Field where the Brewers aren’t playing. On its face, if you suddenly were reminded of Forever Stamps from the U.S. Postal Service, that’s by design, per Darren Rovell of ESPN:
In late October, the team announced it would sell 1,000 “Timeless Tickets” for $1,000 each. They come in 1-pound bronze tickets with the owners’ names engraved on them.
…[A]s the offer went online for the first time, the team announced that it would add another nine timeless tickets to each deal, which would be redeemable for any regular-season game in the team’s future, except for Opening Day games.
The original bronze ticket is good for any single game, including say, a World Series home game at Miller Park, or whatever stadium the Brewers happen to be playing in should they return to the Fall Classic. The team’s only appearance came in 1982.
The idea is the brainchild of Brewers chief operating officer Rick Schlesinger.
“I was at the post office and got caught up with the idea of forever stamps,” Schlesinger said. “So I wondered what we could do to offer our fans something where we could give them the promise of being able to go to any game.”
In theory, speaking from personal experience, it’s a banger of a deal and a heck of a gimmick. I have certainly spent more money on more frivolous Dodgers-related purchases.
Fast forward eleven years, and one would think the Brewers have a public relations layup just waiting for the positive press. “Grandpa bought a Timeless Ticket, and now in his twilight years he gets to see his beloved Brew Crew play for a title after beating those crumbum Dodgers. Also, he bought three additional tickets at full price for his family.”
The positive copy writes itself. Considering how much goodwill there is in Cream City right now, you’d have to be an absolutely incompetent moron to blow it now.
When folks tried to redeem their Timeless Tickets this time, they were presented with the option of Terrance Level seats (Upper Deck) or Standing Room Only. Speaking from personal experience with the venue: ouch. For a Dodger Stadium equivalent, imagine buying a one-time pass that should allow you in the best available seat, including Field Level or the Loge, and instead you have to settle for a seat in the rafters of the Upper Deck.
Back in 2018, Timeless Ticket holders had the option to try to redeem their Timeless Tickets for a potential World Series berth. Some fans were able to secure seats behind home plate at field level. Cody Bellinger and Yasiel Puig had other ideas, making these reservations moot.
It turns out that the Timeless Ticket holders’ position in the queue was bumped at some point. Rather than selecting seating after the season ticket holders, the holders were placed behind the general public, seeing seating options that they could not select.
“Back in 2015, that was a big selling point from the sales people about this,” [Danny] Fochesato said. “They really touted, ‘Hey, this is going to be the best available seats. You’re getting the priority just behind season-ticket holders. Anything the season-ticket holders don’t have, you’ll have dibs at it for the World Series.’ That’s kind of the story they sold.”…
“We had a form, and it only had 400-level or standing-room options,” Fochesato said. “We couldn’t even know what game we had. We just had to put a preference of which ones we wanted, and then we had to submit the form and just sit and wait for them what we got. I immediately was like, ‘No, that’s bogus.'”
Going from “any game, best available ticket” to “hope and pray for the game you want.” We have a word for that situation, but it is unprintable in this generally family-friendly publication. So we will instead use the time-honored substitute of “malarakey,” with indications of another word: “fraud.”
Rather than have to analyze and explain Wisconsin contract law or write about impending lawsuits (I will leave our cousins at Brew Crew Ball to handle that story if it ever comes), the Brewers acknowledged that they screwed up.
Brewers president of business operations Rick Schlesinger said Tuesday that several hundred fans had indicated they wanted to redeem their Timeless Tickets for a World Series game. Schlesinger acknowledged that “we subsequently erred in our internal communications on the logistics of fulfilling the requests.”
“While we were able to accommodate all with seats, we received feedback from some that they were unhappy with their seat locations,” Schlesinger said. “Clearly, even with extraordinary limitations on available seats, we did not live up to the spirit of the program, and we have been working through a resolution.”
Schlesinger said any Timeless Ticket holder who applied for World Series tickets before the deadline will now get to keep those World Series tickets while also being able to retain their Timeless Ticket to redeem for another game in any future season.
“We regret our mistake and look forward to welcoming them to American Family Field for their World Series experience,” Schlesinger said.
[Emphasis added.]
To be a fly on the wall of the Brewers’ Legal Counsel’s office over the past week…Whether these patrons are satisfied is another question entirely. This situation is right out of a law school textbook. But you might think, well, they still get to go; why throw a stink at all?
If I pay for something and you don’t give it, there’s a problem. Or if you change the deal, it better be in a movie, or you’re going to have a problem on your hands.
In short, the Brewers went full Michael Scott; you never go full Michael Scott.
Having to be publicly shamed to do the right thing by their most loyal fans — that’s a move right out of monetizing Dodgers Fan Fest to the gills. If there is a moral here, it is: do not overpromise and then underdeliver.
Sticker shock
World Series ticket sticker shock is emanating from both Milwaukee and Tampa. Direct sales are long gone, leaving the secondary market as supply and demand go into overdrive.
The get-in price for tonight’s Game 1 in Milwaukee is north of $2,000, and the get-in price for Game 3 in Tampa is north of $700. Some Milwaukee fans are likely finding it cheaper to go to Tampa, in which case, welcome to the brotherhood of traveling fans. It’s neat.
I get the sudden sticker shock. Back in 2024, I shared their collective pain:
No one should have to make what is essentially a rent payment to sit in the upper deck of any game. I am mindful that ticket prices are like real estate: it all comes down to location, location, location.
I understand that sitting at the Loge at Dodger Stadium should cost more than the upper deck. But should that cost equal a small used car (about $2,500 to $3,000, based on current listings on the secondary market)?
As I wrote about in my amateur adventures, before joining the staff here, I had World Series tickets for a potential Game 6 and 7 for about 24 hours. Both tickets combined cost about $1,200 and these seats were in the upper deck with no rhyme or reason as to location as I felt a closeness to the 2021 team because of all the games and cities I went to, warts and all.
As a comparison, I spent about $800 to sit atop the Green Monster in Boston for the finale of the series where Mookie Betts returned to Beantown for the first time. Ironically enough, seats in that section went up to $1,300/ticket as I recall. That seat was easily the most I ever paid in the regular season.
I have often decried the “Dodger tax” that I have to pay when I go see the Dodgers on the road. The truth is that it is often significantly cheaper for me to go see the Dodgers elsewhere than in the confines of Our Blue Heaven unless I am willing to entirely abandon a decent view of the game.
It is okay to pay for a once-in-a-lifetime experience.
But no one should have to go into debt to enjoy something that they love.
My reaction now: I was being naive, or, if one requires a meme:
It’s not that I don’t have sympathy; it’s that some fans are caught in the gears of a system designed both to pay the players and line the owners’ pockets, especially if the series goes beyond the minimum length.
MLB sets the baseline purchase price for playoff and World Series tickets, which serve as the basis for creating the playoff prize pool that gets split amongst all of the participating players, with the World Series winners getting the largest share.
Spending what I spent to go see regular-season games in Tokyo is one thing, and frankly should not be repeated unless I was living in Japan. But the World Series is different. Last year, I spent around $3,000 USD on the secondary market just for the ticket for Game 7 in Toronto. Remember, I’m not bona fide; I have to pay my own freight. All things considered, I got a heck of a seat for the price.
I could have spent less for a seat farther away from the action, but when it matters, you pay the extra expense to see your team in action. Maybe you see history, maybe you don’t, but at the end of the day, seeing your team on that final stage is what matters. Everything else is silence.
Good luck to the Brewers and Rays in what should be an entertaining and exciting series.





























