Earlier, I described the various technologies that I’ve found are being used in baseball in general, and mostly, by the Cardinals. As I followed the trail of breadcrumbs around, I began to discover that it wasn’t so much the technology the Cardinals had fallen behind in (yes, there was and still are some deficits there), but what really had shown up was that the Cardinals lacked the people behind the curtain, and in the few places they had the people, there wasn’t a lot of cohesion and coordination. Not out of any sinister bureaucratic plot, but likely people spread too thin to be engaged in and knowledgeable about all the various moving parts of an organization.
The People Behind the Curtain
As with all tech, there needs to be people to set up the tech, make it work, integrate it with other tech and so on. It can be one whole job to know about and take care of the Force Plates technology and gather some data with it. It can be a whole ‘nuther job (and a separate specialty) to know about and take care of the Kinatrax system. Both produce mounds of data.
But how does one interpret and synthesize the data and make it actionable? I might know about Force Plate technology, but now I need to know something about…pitching. And what makes the act of pitching efficient (or inefficient)?
Then a third someone needs to bring the two tech domains together and understand how the Ground Force reading from the Force Plates can be seen affecting the kinetic chain reactions observed in the Kinatrax system. And with that, someone needs to understand anatomy and physiology of the human body. On top, someone needs to figure out what the readings mean and how they might need to be different.
Then you need another specialty in physical therapy or physical training to work with players to develop isolated exercises that get muscles trained to operate differently than the current habit (no easy feat!). It turns out, you can’t just tell a pitcher they need to lengthen their stride ¼” and rotate their hips .2 seconds earlier to get things more efficiently synced up.
Enter, Carl Kochan, Director of Performance, St. Louis Baseball Cardinals, LLC.
Anyone have any idea of who this is? I did not. He replaced Robert Butler, the prior Director just over a year ago. From what I can tell, his charter is to reach across various stovepipes in the organization to develop a working performance model for players that addresses travel and fatigue management and in-game demands (high demand for pitchers/catchers and very bursty demand for other players). In a 3-hour game, a position player might actually exert an acute work load for 5-10 minutes. Pitchers and catchers? The opposite.
His charter seems to focus on the minor league side, and includes tech people, nutrition specialists, medical coordinators, physical therapists, rehab specialists and trainers. He certainly has to reach wider than that if the coaches and development side of the organization is going to be in sync with the performance side.
In the Performance Department underneath Mr. Kochan, there are 3 strength and conditioning folks plus a coordinator, 2 rehab folks plus 3 medical coordinators (one of these in the DSL), 4 MiLB trainers, a nutritionist and 4 performance science experts. Total of nineteen folks. Just in the Performance Department. Want to guess how many of these positions existed in 2020? If you have a guess of two, you are spot on.
Here is a current opening in this organization (via Indeed.com):
Are you passionate about biomechanics and baseball? The St. Louis Cardinals are looking for a Biomechanist to join their Performance Department and support player development through advanced motion analysis and player tracking technologies. This is your opportunity to play a key role in integrating science with on-field performance! (location: Jupiter FLA)
Indeed.com
Key Responsibilities:
• Lead motion capture assessments and equipment setup
• Analyze biomechanics and in-game tracking data
• Create actionable reports for individualized player plans
• Collaborate across performance and player development teams
• Support research initiatives and sport science equipment management
Basic Qualifications:
• Bachelor’s in biomechanics, engineering, or exercise science
• Experience with kinematic/kinetic data capture and analysis
Did you see the part in the job opening about collaborating with the player development team? Let’s look there. They currently have 29 staff members, led by Larry Day. This includes pitching, hitting and field coordinators, various minor league hitting and pitching coordinators and assistant coaches. How many did they have in these roles in 2020? None. As recently as 2024, they had sixteen. Just about doubled in size in the last 18 months. As near as I can tell, all but one of the original 16 are gone, except one. Jose Oquendo. As near as I can tell, this is where the complete tear-down and rebuild occurred.
The ocean of data
As you might suspect, all these technologies produce mountains of data. This creates challenges consistent with what other industries are encountering … managing “big data”. An organization can be awash with data but be unaware of what the most useful bits and pieces are.
There is a lot of scientific rigor in a group like this, which probably creates some interesting culture rubs with old-school baseball guys and the players themselves. Paul DeJong probably would be an exception here.
These guys are looking at challenges like where do they not have information they should? How can the data they collect contribute to improved strength and conditioning. Arm care appears to be a major focus of these efforts, pre-game, in-game AND post-game.
Another challenge is integrating this stuff across the levels of the organization and a need to improve consistency with player feedback. It probably doesn’t help if a player hears one thing at Driveline and another thing in the pitching lab at Jupiter.
Another challenge, right now they have no centralized repository for biomech data. It is hard to get a common understanding if the different professions and aptitudes can’t even access the data.
Playing from behind, catching up and getting ahead
With all this data capture, there is greater visibility in more intricate detail, but not necessarily more knowledge in how to react to the inputs they are getting. For instance, they might get a shoulder measurement from force plates that tells the reaction force of pitchers arm at full extension. So what? Is there benefit in custom tailoring a workout regime to increase that force? What does it mean if that force measures at 5% lower the data after a start from the day before? Does that indicate fatigue or low-level injury? Normal or aberrant?
What seems to come through all the noise is that this data is used to two different ends: 1) to help keep the players healthy and 2) to help them identify ways to optimize their performance.
A Case Study: Mathew Liberatore
I suppose most people remember that mid-season (early June, actually) start Liberatore had where his velocity cratered and he got hit hard by a not typically hard-hitting Kansas City lineup? The decline was so abrupt many worried he was hurt. They put him through a battery of physical tests, checking for injury and came up empty. Then they looked at the bio-mechanics data (ie. the advanced video) from the start and came up with some issues in how his mechanics were “out of sync” (his words) and the expectation that this was caused more by overall “fatigue issues” (again, his words).
In this new modern world, they use this data to develop specific conditioning programs to reduce these issues (and they take time to implement). Simply put, you no longer are left with observations like “he is opening up too soon and the arm is dragging through”. Now they can see if that is occurring because of his stride, his hip rotation, the torso rotation, shoulder, arm angle, whatever. Unconfirmed, but I’d bet Libby has spent this off-season working to improve strength and stamina and getting the kinetic chain to sync and stay synced during acute workloads exceeding an hour.
The last challenge – working across the stovepipes
Almost all organization hierarchies have stove pipes and they can create cultural boundaries that can be difficult to cross. When the Cardinals hired multiple new people (Pierpoint, Day, Cerfolio, Kochan) in the 2024-2025 off-season, the common theme among them was their mission was to get the different parts of the organization to work together better.
It’s not hard to imagine some old school coach in some far-off minor league town not quite embracing or trusting a new PT regime a player has adopted coming out of the hitting or pitching lab. The players themselves don’t always embrace. I think it was Joshua Baez who said something along the lines of having gotten information overload and needing to simplify things to make the gains he has made.
There has always been a natural rivalry between scouting and development. Now you add in all the tech and performance guys and complexity expands. Plus, the geographic distances. Palm Beach, Peoria, Springfield, Memphis and St. Louis can all be hard to keep in sync, particularly when the technology and the knowledge of how to apply is uneven across those boundaries.
The last stovepipe I observe is cultural and linguistic. This stuff is hard enough for all the English speakers. I’m sure many people see this stuff as Greek to them. A good segment of the Cardinal prospects speak English as a second language, or not at all. They clearly did not have enough Spanish speakers in camp this past spring, and the few they had were very busy running from field to field trying to translate coaching instructions. I wonder how many ESL types were inside the labs doing the same.
Summary
The technology evolution that is sweeping baseball swamped St. Louis and they are just getting their organizational stuff together in this area. Lots of change. Likely lots more will change.
Capturing all this has been daunting and I am aware that I’m just scratching the surface. Meanwhile, the environment I observe changes as I observe. My learning goal in this arena is to see if I can get a tour of this stuff when I’m Jupiter next month. Wish me luck.