MLB’s Texas Rangers announced Wednesday that the team would be switching its direct-to-consumer streaming partner, moving midseason from Victory+ to Bzzr effective immediately. According to the team’s past trademark request filings, it has been preparing to work with Bzzr for more than a year.
“It is unfortunate that this switch in direct-to-consumer distributors was necessary, but the decision was made in the best interest of both the Rangers and our fans,” Rangers Sports Media and Entertainment Company chairman Neil Leibman said in the team’s statement, adding that Rangers Sports Network “is committed to continued delivery of the highest-quality game broadcast possible, and we feel Bzzr is well-positioned to manage a seamless transition.”
The press release does not mention that Leibman, who is also a minority investor in the MLB team, is a director of Bzzr, as was reported by The Dallas Morning News. The paper also reported that the Rangers “had grown increasingly concerned about (Victory+’s) ability to meet financial and delivery obligations.”
A Rangers representative declined to comment on Leibman’s connection to Bzzr.
In June and July of last year, months after Bzzr’s incorporation, the Rangers filed three Bzzr-related trademarks—Bzzr Sidecar, Bzzr Sideshow and Bzzr Sidecast—all related to the creation of an “on-line community for sports fans.” In March, the U.S. Patent and Trade Office issued a “notice of allowance” on Bzzr Sidecast, essentially informing the Rangers that in one of the final steps before being awarded the trademark, the team had six months to show that it was using the marks for commercial purposes. That deadline, which can be extended, is currently Sept. 10.
The other two trademarks, Bzzr Sidecar and Bzzr Sideshow, have both been refused due to the “likelihood of confusion” with existing trademarks. In each case, the potentially conflicting trademarks were ones held by Buzzer Technologies, the sports streaming app that raised more than $40 million from a number of prominent backers before ultimately shuttering in May 2023. The final notice from both of those rulings were issued earlier this month; a rep for the Rangers declined to comment on whether the team would appeal. Rangers Sports Network has posts on Bzzr dating back to late 2025.
Those connections help explain why Texas chose a lesser known streaming partner that had not previously claimed significant live game rights, and—if the Rangers had felt a need to pivot quickly—how Bzzr could theoretically have presented a preferred online home on short notice. Other potential new partners might have needed longer to set up a subscription offering or adjust their business plans. It’s unclear how long the Rangers were preparing to make the move, or for how long Bzzr will stream the team’s games beyond this season. Financial terms were not announced.
Victory+ said in a statement it will continue to air Dallas Stars games as well as “a growing portfolio of professional and amateur sports.” The Stars hold equity in the streaming business, which also has distribution deals with the NWSL, League One Volleyball and the WNBA’s Atlanta Dream and Minnesota Lynx. The Anaheim Ducks are reportedly ending their relationship with Victory+, which has missed rights payments to partners, according to Sports Business Journal.
Fans who bought a season pass for Rangers games on Victory+ are able to transfer their membership to the new platform. On X, the Rangers said they “have requested that V+ make refunds to subscribers as requested and appropriate.” Texas games will also continue to air on Rangers Sports Network across TV distributors.
The live chat forum on RSN’s Bzzr page turned into a venting session for some Texas fans Wednesday as an admin account responded to certain user issues.
“Can we just get a refund?” a commenter named Tex Ranger wrote.
“Do the Rangers not want fans any more?” Joy Pierce asked.
By Thursday afternoon, live chat functionality was turned off on the Rangers Sports Network’s Bzzr stream.
MLB teams have taken myriad approaches to maximizing their local media rights in recent years, particularly following FanDuel Sports Networks’ demise. Numerous franchises, such as the Chicago Cubs and New York Yankees, have helped launch new services or partnered with digital distributors while maintaining a presence on traditional TV. Others have turned to the league for support, and MLB now produces and distributes half of its clubs’ games online.
Bzzr officially launched in April, promising to bring together live games, creator-generated videos and fan conversations touching on the biggest U.S. leagues. In June, Bzzr announced former X executive Brett Weitz as its CEO as it looks to build a multipurpose destination for sports fans. It recently launched apps for Amazon, Apple, and Google-owned TV platforms, in addition to pre-existing mobile and web touchpoints. A company spokesperson said Bzzr is planning to launch on Samsung, LG and Roku TVs by September.
Texas’ second half—and its Bzzr era—begins Friday evening with a game against the Braves.
—Additional reporting by Michael McCann
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