Even three hours before the New York Knicks season opener against the Philadelphia 76ers, you could sense the excitement outside of Madison Square Garden. The sun had come out, and the bars across the street were filled with the sound of energetic conversations and laughter hours before the workday was over.
“Opening night’s always exciting for anybody and everybody,” said Knicks head coach Mike Brown before the game. “It's starting something new for everybody. It's fresh. Everybody's energized. You know, you feel the buzz. I don't care where you are, you feel the buzz. Here with our fans, I’ve said this many times before, but Knicks fans are different, and the buzz has been going on for a while. You felt it today.”
Obviously, Tuesday wasn’t just any opening night. The NBA champion New York Knicks were receiving their championship rings and having their banner hung from the rafters at the Garden. It was the main event on the NBA’s opening day, and the ticket to get in, which averaged around $2,000, was more than it cost to get into every other opening game combined. There was some fear that the exorbitant cost of entry would impact the vibes in the arena, similar to Game 3 of the NBA Finals, when the high prices and special guests seemed to price out the raucous Knicks fans.
That wasn’t the case on Tuesday, despite the Garden being filled with attendees like NFL commissioner Roger Goodell, New York Mets owner Steve Cohen, singer Jon Bon Jovi, and fellow New York star athletes Cam Schlittler, Ben Rice, Michael Strahan, and many more.
From the moment fans started streaming into the arena, the energy was high. The walkways of Madison Square Garden were filled with Knicks fans wearing championship memorabilia and chanting “Knicks in 5.” As fans walked to their seats, they snapped photos of the championship graphic on the jumbotron or looked over the championship shirts that were on the back of every seat. Some fans hugged the ushers they’ve come to know over the years, enjoying a moment of shared joy. “We did it! We did it!” they smiled.
Unlike most Knicks home games, there was no edge to the crowd (that would come later after one hard foul by Joel Embiid). However, the pre-game atmosphere felt almost relaxed. The mountaintop had been reached. The monkey had been removed from the back. The fans weren’t anxious about the team earning something or achieving something; they were just here to celebrate what had already been completed.
Even though a basketball game was going to be played, the celebration of last season’s accomplishments would take center stage. Which is exactly the tightrope that Coach Brown knew he would have to walk in getting his team prepared for the night.
“It's tough because…this could be a once in a lifetime thing,” he said before the game. “You never know. It's hard. It's hard to accomplish something like this, and you definitely want guys to embrace it and celebrate it with each other because they went through a lot, with the fans, with the rest of the organization, with their families, so you don't want to take that moment away from them. But, in the same breath, we obviously have a job to do tonight. But I keep telling myself that no matter what happens tonight, if we win by five, if we win by 20, if we lose by five, if we lose by 20, there's a lot of basketball left. Whatever happens tonight is not going to define us, and so I would rather they enjoy the moment than me cut it short or carve into their emotions.”
There was certainly no carving into emotions once the ceremony began. It started with a video narrated by Ben Stiller that highlighted what the Knicks title meant to the team.
Ben Stiller shares what the Knicks championship means to New York. pic.twitter.com/OAYfioBONo
— NBA on NBC and Peacock (@NBAonNBC) October 20, 2026
Then the jumbotron showed a video close-up of the Knicks’ championship rings, designed by Jason of Beverly Hills. The ring, which was crafted in white gold, has just under 800 diamonds and sapphires totaling 22 carats. The white and blue colors aren't the only reflection of the Knicks since the ring also features a built-in mechanism that raises a miniature version of Madison Square Garden, and the removable top of the ring reveals the distinctive ceiling architecture of the area. The words “WORLD CHAMPIONS” are set with 69 diamonds, to represent the Knicks’ 69 combined wins during their season, and the jersey number of every player on the team wraps around the ring. It’s an extravagant ring to match the flash and prestige of the city and team.
Courtesy of Jason of Beverly Hills
“Courtesy of Jason of Beverly Hills”
During the ring ceremony, each Knicks front office member, coach, and player had a chance to stand before the crowd and receive their ring to thunderous applause. When it was the player’s turn, Knicks legend Walt “Clyde” Frazier strode to the middle of the floor and had his moment shaking hands with, and presenting a ring to, each member of the Knicks’ title team (minus Mitchell Robinson, who was playing for the Celtics earlier today).
Brooklyn native Jose Alvarado received the first arena-shaking roar of the night, but there were plenty more to come, including when former Knick and current 76er Ariel Hukporti wheeled himself out with a knee walker after his recent Achilles surgery. Unsurprisingly, the biggest cheers came for the playoff heroes. Karl-Anthony Towns was the first starter to walk out, and the crowd would have risen to their feet, but they had already been standing for almost 20 minutes. Game 4 hero OG Anunoby was greeted by cheers and the entire stadium melding into chants of “OG! OG! OG”
By the time Jalen Brunson came out to receive his ring, the crowd was in a fervor. Chants of “MVP” meshed with chants of “[Expletive] Wemby,” as Knicks fans simply seemed happy to scream any kind of support for their team. When Brunson took the mic a few minutes later before the championship banner was raised and told the crowd the team wanted to “do it again this year,” the Mecca of Basketball exploded one more time.
The banner hung over the court for the entire game, watching as the Knicks failed to muster the same come-from-behind magic they had during the postseason and fell 106-100 to the 76ers. Yet, just as Mike Brown had expected, the loss didn't seem to deter the fans. As they filed peacefully out of the arena, a fanbase that would usually have been lambasting the poor shooting performances or the lazy third quarter defense was instead uttering things like "It's a long season," or "I forgot that October basketball doesn't matter as much."
Maybe it was self-preservation. Hopefully it wasn't complacency, but, more than likely, it was still the feeling of joy and appreciation for what this team was able to accomplish last season. In a few days, the banner that hung over the court on Tuesday will be moved to the open spot next to the 1970 and 1973 banners, which will be its final home. A few spaces to the right, the Knicks recently raised their banner commemorating the 2025 NBA Cup trophy.
“I think it's just a recognition of what our journey was like last year,” said Coach Brown. “There were a lot of ups and downs throughout the course of the year, and our guys rallied and figured out a way to win the NBA Cup, and then you go ahead and win the end-of-season final. It's just a recognition not just to our guys, but to the fans out there. We’ve got fantastic fans, and to be able to show a little love to them is pretty good.”
It was a pretty good recognition as part of a pretty good ceremony to honor a pretty great year. Yet, even as the team took it in, they had one eye on the next chapter.
“This is a new season,” said Coach Brown. “It's a new team, new challenges in front of us.”
Starting those challenges out with a loss is certainly not going to dampen the mood in New York on Tuesday. After all, this team has come back from far greater deficits.
