2025 AL East preview: Why Red Sox are legit threat to win division

2025 AL East preview: Why Red Sox are legit threat to win division originally appeared on NBC Sports Boston

The last time the Boston Red Sox earned the American League East crown, they won a franchise-record 108 games and went on to capture the World Series title. They won’t need to be historic to reclaim the division in 2025.

This year, the AL East is as open as it has been in years. The reigning division champion New York Yankees lost superstar Juan Soto in free agency and enter the season dealing with a slew of injuries. The Baltimore Orioles lost ace Corbin Burnes and didn’t make minimal upgrades outside of adding ex-Red Sox slugger Tyler O’Neill. The Tampa Bay Rays and Toronto Blue Jays remain question marks, with neither expected to make a major step forward.

Meanwhile, Boston overhauled its starting rotation by acquiring Garrett Crochet and Walker Buehler. They bolstered their lineup and infield defense with the signing of All-Star third baseman Alex Bregman, and they should benefit from the arrivals of top prospects Roman Anthony, Kristian Campbell, and Marcelo Mayer. That should be enough to put them on par — or ahead — of their divisional foes.

So, how will the AL East standings shake out by October? Here’s our 2025 season prediction:

1. Boston Red Sox

  • 2024 result: 81-81, third in AL East, missed postseason
  • 2025 prediction: 93-69, first in AL East

Yes, you read that correctly: the Red Sox win their first division crown since 2018, and that isn’t as bold a prediction as it may seem.

Unlike in recent years, there’s no clear-cut powerhouse in the division. The New York Yankees and Baltimore Orioles aren’t as intimidating heading into 2025, while the Red Sox made major upgrades across the board.

The starting rotation now boasts a legitimate Cy Young candidate in Garrett Crochet and a two-time World Series champion in Walker Buehler. Offensively, the addition of veteran Alex Bregman adds another elite bat to what could be one of the league’s most dangerous lineups.

Bregman also solves Boston’s defensive woes at third base, one of the team’s biggest weaknesses in 2024. His arrival likely shifts Rafael Devers to designated hitter, a move the slugger may not embrace but one that improves the team overall.

Alex BregmanMaddie Malhotra/Boston Red Sox/Getty Images
Two-time World Series champion Alex Bregman will play a significant role in the Red Sox lineup, the infield, and the clubhouse.

Then there’s the youth movement. Top prospects Roman Anthony, Kristian Campbell, and Marcelo Mayer are knocking on the door. If even one of them lives up to the hype, this Red Sox offense could rank among the top three in MLB.

That said, there are concerns, especially in the bullpen. Boston lost Kenley Jansen and Chris Martin, and will rely on veterans Aroldis Chapman and Liam Hendriks to stabilize the late innings. If they falter, the Red Sox could struggle to close out games.

Still, the Red Sox took a step forward last season and with several significant upgrades, they should take an even bigger leap in 2025.

2. Baltimore Orioles

  • 2024 result: 91-71, second in AL East, lost to Kansas City Royals in Wild Card Series
  • 2025 prediction: 89-73, second AL East

The O’s still have arguably the best lineup in the division despite losing slugger Anthony Santander in free agency to the Toronto Blue Jays.

Young shortstop Gunnar Henderson is a perennial MVP candidate and Adley Rutschman is a top-five catcher in baseball. Colton Cowser was the 2024 AL Rookie of the Year runner-up and Jordan Westburg made a name for himself as one of the best young infielders in the sport in Year 2 of his career. Jackson Holliday still has superstar potential after a disappointing rookie campaign.

The concern? Pitching. Losing Corbin Burnes was a massive blow, and they didn’t replace him with a true ace. That leaves Zach Eflin, Grayson Rodriguez, and 41-year-old Charlie Morton to lead the rotation.

Gunnar Henderson, Colton CowserMichael Reaves/Getty Images
The Orioles’ young, loaded lineup makes them the Red Sox’ biggest competition in the AL East for 2025.

However, Baltimore’s bullpen could be a strength with closer Félix Bautista returning from injury. If their starting pitching holds up, the Orioles will be the Red Sox’ stiffest competition for the division crown.

3. New York Yankees

  • 2024 result: 94-68, first in AL East, lost to Los Angeles Dodgers in World Series
  • 2025 prediction: 87-75, third in AL East

The Yankees are in rough shape heading into 2025, and not just because they failed to re-sign superstar Juan Soto in free agency.

Their ace Gerrit Cole will miss the entire season after undergoing Tommy John surgery. While prized offseason addition Max Fried should help pick up the slack atop the rotation, Cole’s injury is the tip of the iceberg.

Right-hander Luis Gil, the 2024 AL Rookie of the Year, is expected to be sidelined until June with a lat strain. Veteran slugger Giancarlo Stanton has torn tendons in both elbows and will start the year on the injured list. Infielder DJ LeMahieu will miss time with a calf strain.

Aaron JudgeElsa/Getty Images
The Yankees will need another historic season out of Aaron Judge in 2025.

Even when healthy, this Yankees’ lineup isn’t exactly Murderers’ Row. Two-time MVP Aaron Judge is the only player on the projected Opening Day roster who posted an OPS above .800 last season. Plenty will be put on his shoulders as he looks to carry the group without Soto and Stanton.

Offseason additions Cody Bellinger and Paul Goldschmidt could help, but both are coming off down seasons. If Goldschmidt continues to decline at age 37, he could be more of a liability than an asset.

The Yankees still have enough talent to compete for a Wild Card spot, but their injuries and roster turnover will likely keep them from contending for the division title.

4. Tampa Bay Rays

  • 2024 result: 80-82, fourth in AL East, missed postseason
  • 2025 prediction: 84-78, fourth in AL East

The Rays missed the postseason last year for the first time since 2018, largely due to injuries and the Wander Franco scandal. This season, their success hinges on ace Shane McClanahan returning to All-Star form after Tommy John surgery, offseason additions Danny Jansen and Ha-Seong Kim adding offensive production, and top prospects Junior Caminero and Curtis Mead making an impact.

Shane McClanahanNathan Ray Seebeck-Imagn Images
Two-time All-Star southpaw Shane McClanahan rejoins the Rays rotation after missing the entire 2024 season.

The biggest issue? The lineup. Tampa Bay scored the second-fewest runs in MLB last season and didn’t make major offensive upgrades.

The Rays could sneak into a Wild Card spot if everything breaks right, but another fourth-place finish seems more likely.

5. Toronto Blue Jays

  • 2024 result: 74-88, fifth in AL East, missed postseason
  • 2025 prediction: 79-83, fifth in AL East

The Blue Jays improved in the offseason after their last-place AL East finish, signing ex-Orioles slugger Anthony Santander, All-Star middle infielder Andres Gimenez, future Hall-of-Fame righty Max Scherzer, and stud reliever Jeff Hoffman in free agency. But will that be enough?

Their two best players Vladimir Guerrero Jr. and Bo Bichette are scheduled to become free agents after the season. If the club gets off to a slow start, it won’t be long before we start talking about a fire sale in Toronto.

To avoid that scenario, the Jays will need a bounce-back year out of Bichette while newcomers Santander and Gimenez add pop to the lineup. Scherzer must stay healthy while Bowden Francis builds off a breakout 2024 campaign behind Jose Berrios, Kevin Gausman, and Chris Bassitt in the rotation.

Vladimir Guerrero Jr.Nathan Ray Seebeck-USA TODAY Sports
Vladimir Guerrero could be on the trade block this summer if Toronto struggles in the first half.

Toronto’s performance over the first two months will determine the organization’s short and long-term fates. While there’s enough talent on the roster to rebound from their lackluster 2024, we’d bet on the Blue Jays being among the more active clubs at the July trade deadline. That makes them our pick to place last in the division for the second straight year.

Shohei Ohtani is a $100-million man this year. Salary not included

Dodgers star Shohei Ohtani waves to fans as he leaves the field after a 6-3 win over the Chicago Cubs at the Tokyo Dome.
Dodgers star Shohei Ohtani waves to fans as he leaves the field after a 6-3 win over the Chicago Cubs at the Tokyo Dome on Wednesday. (Robert Gauthier / Los Angeles Times)

In Tokyo, you can't miss Shohei Ohtani. His picture is everywhere, in advertisements above street crossings and at the airport, on television and in magazines. He endorses shoes and skin care products, airlines and watches and so much more.

Those marketing deals have become so lucrative that Ohtani will make an estimated $100 million in endorsement revenue this year, without a penny from the Dodgers.

In its annual list of highest-paid major leaguers, Sportico reported Ohtani and Juan Soto of the New York Mets are poised to be the first MLB players to make $100 million in a season.

For Soto, the breakdown includes $7 million in endorsements, plus a $75-million signing bonus and a $47-million salary this season. None of his salary is deferred. The total for this season: $129 million.

Read more:Hernández: Shohei Ohtani's Tokyo Series home run is the culmination of the 'Week of Ohtani'

For Ohtani, the breakdown includes $100 million in endorsements, plus a $2-million salary this season. He agreed that the Dodgers could defer $68 million of his $70-million salary during each year of his 10-year contract. The total for this season: $102 million.

No other MLB player comes close to Ohtani in endorsement revenue. According to the Sportico rankings, Bryce Harper of the Philadelphia Phillies ranks second to Ohtani — with an estimated $10 million in endorsements this season.

Sportico ranks the Dodgers' Blake Snell as the third-highest-paid player in MLB this season. His breakdown: $52-million signing bonus, plus $12.8 million in non-deferred salary, plus $750,000 in endorsements. The total for this season: $65.6 million.

Read more:Hernández: Tokyo Series atmosphere shows Shohei Ohtani is more than 'a representative of Japan'

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This story originally appeared in Los Angeles Times.

NHL Commissioner Won't Speculate On Putin And Trump's Discussion About A USA-Russia Competition

Gary Bettman (Gary A. Vasquez-Imagn Images)

NHL commissioner Gary Bettman told reporters on Wednesday that the league was caught off guard about the conversation that Vladimir Putin and Donald Trump previously had regarding a hockey competition between American and Russian players. 

“We learned about it from the media reports,” Bettman said at the annual NHL GM meetings in West Palm Beach, Fla. “I’m not going to speculate or anything else. It is what it is.”

According to a summary released by the Kremlin on Tuesday, United States president Trump reportedly lent support to Russian president Putin’s idea of organizing hockey matches in the U.S. and Russia featuring NHL and KHL players. The conversation between the two leaders occurred during a phone call about Russia’s war in Ukraine, though the White House’s statement did not mention hockey.

The NHL also released a statement on Tuesday, saying it became aware of the conversation between Trump and Putin after the fact.

“Obviously, we were not a party to those discussions, and it would be inappropriate for us to comment at this time,” the league’s statement said.

Bettman referred to that statement at a press conference recapping three days of NHL GM meetings in Florida, where he talked about the success of the 4 Nations Face-Off and the upcoming international calendar. NHL players are expected to attend the 2026 Olympics in Milan, Italy, after not participating in the 2018 and 2022 Olympics. National hockey federations had to use players from outside the NHL during the last two Winter Games.

Whether Russia will have a team in Milan remains to be seen. 

The IIHF suspended Russia and Belarus from international competition since Russia’s invasion of Ukraine began in 2022. That suspension remains in place through at least the end of the 2025-26 season. But the International Olympic Committee decides on Russian participation in the Olympics.

When the NHL and NHLPA announced in February the 2028 World Cup of Hockey tournament – which will be run separately from the IIHF – both parties noted they will monitor world events before deciding on whether Russian players will participate or not.

“I'd love to see our Russian players playing in these tournaments again,” NHLPA executive director Marty Walsh said in February. “They're incredible hockey players. The issues are political. Not political as far as the NHLPA – it's world politics we have to get through. I'm hoping that as we get closer to the Olympics, closer to the World Cup, we will start seeing Russian athletes back in the competition.”

“The international federation just voted to keep Russia out of many competitions, as have many other sports, and we're going to have to see what the International Olympic committee does,” Bettman also said in February before the 4 Nations Face-Off, which didn’t include Russian players. “But we have enough time to deal with the realities with what the world situation looks like before then.”

The KHL left the jurisdiction of the Russian Hockey Federation and became a non-member organization of the IIHF before the 2024-25 season. In May of 2024, the IIHF also fined the Russian Hockey Federation $1.1 million for violating the IIHF International Transfer Regulations when signing Philadelphia Flyers Ivan Fedotov to a contract with CSKA Moscow of the KHL.

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LaVine, Garland out for Kings-Cavs game; LaRavia questionable

LaVine, Garland out for Kings-Cavs game; LaRavia questionable originally appeared on NBC Sports Bay Area

The Kings will be without another key starter as they face the best team in the NBA.

Zach LaVine was a late scratch from Wednesday’s game against the Cleveland Cavaliers on Wednesday night at Golden 1 Center due to personal reasons, per the NBA’s latest injury report.

He joins Kings star center Domantas Sabonis as the players ruled out for Wednesday’s contest. Sabonis suffered a moderate right ankle sprain and will miss at least Sacramento’s next six games before he is re-evaluated next Friday.

LaVine, who was traded to Sacramento as part of the blockbuster deal that sent De’Aaron Fox to the San Antonio Spurs, is averaging 22.7 points on 52.7-percent shooting from the field and 44.1 percent from 3-point range in 18 games with the Kings, along with 3.8 rebounds and 3.8 assists in 36.5 minutes.

Kings second-year forward Jake LaRavia, who Sacramento also acquired at the trade deadline, was questionable with an illness but later downgraded to out. The 23-year-old quickly has become a fan favorite in the 916. Through 15 games with the Kings, averaging 5.4 points on 41.1-percent shooting from the field and 36.6 percent from downtown, with 2.8 rebounds, 1.3 assists and 0.9 steals in 18.6 minutes off the bench.

For Cleveland (56-12, first in the Eastern Conference), two-time NBA All-Star guard Darius Garland is out due to rest. Garland is averaging 20.9 points on 47.6-percent shooting from the field and 40.7 percent from long-range, with 2.7 rebounds, 6.7 assists and 1.2 steals in 30.5 minutes through 64 games this season.

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Pistons vs. Heat Predictions: Odds, expert picks, recent stats, trends and best bets for March 19

It’s Wednesday, March 19, and the Detroit Pistons (38-31) and Miami Heat (29-39) are all set to square off from Kaseya Center in Miami.

The Pistons are currently 20-15 on the road with a point differential of 2, while the Heat have a 3-7 record in their last ten games at home. Detroit is 2-1 against Miami this season with both wins coming by one possession in OT.

The Pistons are 1-2 in the last three games, but are coming off a 46-point win over the Pelicans, while the Heat have dropped a season-high eight straight games.

We’ve got all the info and analysis you need to know ahead of the game, including the latest info on the how to catch tipoff, odds, recent team performance, player stats, and of course, our predictions, picks & best bets for the game from our modeling tools and staff of experts.

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Game details & how to watch Pistons vs. Heat live today

  • Date: Wednesday, March 19, 2025
  • Time: 7:30PM EST
  • Site: Kaseya Center
  • City: Miami, FL
  • Network/Streaming:

Never miss a second of the action and stay up to date with all the latest team stats and player news. Check out our day-by-day NBA schedule page, along with detailed matchup pages that update live in-game.

Game odds for Pistons vs. Heat

The latest odds as of Wednesday:

  • Odds: Pistons (-214), Heat (+178)
  • Spread:  Pistons -4.5
  • Over/Under: 217 points

That gives the Pistons an implied team point total of 110.37, and the Heat 107.51.

Want to know which sportsbook is offering the best lines for every game on the NBA calendar? Check out the NBC Sports’ Live Odds tool to get all the latest updated info from DraftKings, FanDuel, BetMGM & more!

Expert picks & predictions for Wednesday’s Pistons vs. Heat game

NBC Sports Bet Best Bet

Vaughn Dalzell (@VmoneySports) leans the Pistons to cover versus the Heat:

"Detroit is coming off a 46-point win and rested a majority of their players from the third quarter on against the Pelicans, while Miami lost its eight-straight game. Miami is struggling to compete for four full quarters, so this is a Detroit or pass spot."

Please bet responsibly. If you or someone you know has a gambling problem, call the National Gambling Helpline at 1-800-522-4700.

Our model calculates projections around each moneyline, spread and over/under bet for every game on the NBA calendar based on data points like recent performance, head-to-head player matchups, trends information and projected game totals.

Once the model is finished running, we put its projections next to the latest betting lines for the game to arrive at a relative confidence level for each wager.

Here are the best bets our model is projecting for today’s Pistons & Heat game:

  • Moneyline: NBC Sports Bet is staying away from a play on the Moneyline.
  • Spread: NBC Sports Bet is leaning towards a play ATS on the Miami Heat at +5.
  • Total: NBC Sports Bet is staying away from a play on the Game Total of 217.

Want even more NBA best bets and predictions from our expert staff & tools? Check out the Expert NBA Predictions pagefrom NBC Sports for money line, spread and over/under picks for every game on today’s calendar!

Important stats, trends & insights to know ahead of Pistons vs. Heat on Wednesday

  • The Heat have won 8 of their last 10 home games against the Pistons
  • The Pistons' last 3 road games have stayed under the Total
  • The Pistons have covered the Spread in 9 of their last 11 road games against the Heat
  • The Heat have won 3 straight home games against the Pistons

If you’re looking for more key trends and stats around the spread, moneyline and total for every single game on the schedule today, check out our NBA Top Trends tool on NBC Sports!

Follow our experts on socials to keep up with all the latest content from the staff:

- Jay Croucher (@croucherJD)

- Drew Dinsick (@whale_capper)

- Vaughn Dalzell (@VmoneySports)

- Brad Thomas (@MrBradThomas)

NHL Rumor Roundup: Latest On Sam Bennett's Future And Devils

Sam Bennett (David Kirouac-Imagn Images)

Florida Panthers center Sam Bennett is among this season's notable pending NHL UFAs.

The 28-year-old is in the final season of a four-year contract with the Panthers worth an average annual value of $4.43 million. 

Throughout that deal, Bennett emerged among the NHL's best two-way centers. A feisty performer, his 45 points this season mark the fourth straight year that he exceeded the 40-point plateau. He also played a key role in the Panthers' march to the Stanley Cup last season.

Bennett's UFA eligibility this summer made his future in Florida the subject of speculation leading up to the recent trade deadline. However, the Panthers retained him as they prepared to defend their championship. 

Sportsnet's Luke Fox included Bennett on his list of this summer's top UFAs. He indicated Panthers GM Bill Zito has been working hard to get him signed to an extension. Fox's colleague, Elliotte Friedman, reported last Saturday that contract talks have reopened between the two sides. 

Fox believes it'll come down to whether Bennett prefers life in South Florida or pursuing top dollar elsewhere.

Meanwhile, New Jersey Hockey Now's James Nichols wondered about the future of young defensemen Simon Nemec and Seamus Casey after the Devils signed Johnathan Kovacevic to a five-year contract extension on March 7. 

Nichols observed the Devils already have Brett Pesce under contract for five more seasons and Dougie Hamilton for three more, leaving little room on the right side of their blueline. He speculated Nemec or Casey could be dangled as trade bait this summer to add an impact scorer. 

Nemec surfaced in the rumor mill earlier this season when it was reported he wanted a fresh start elsewhere. He quickly denied the report, but Nichols pointed out that was before his path to become a blueline regular became less certain. 

Get the latest news and trending stories by following The Hockey News on Google News and by subscribing to The Hockey News newsletter here. And share your thoughts by commenting below the article on THN.com.

Rockets vs. Magic Predictions: Odds, expert picks, recent stats, trends and best bets for March 19

It’s Wednesday, March 19, and the Houston Rockets (44-25) and Orlando Magic (32-37) are all set to square off from Kia Center in Orlando.

The Rockets are currently 18-14 on the road with a point differential of 5, while the Magic have a 3-7 record in their last ten games at home. These teams met for the first time this season on March 10 and Houston won 97-84.

This is the final matchup between the two and Orlando is 3-2 in the last five games after losing five straight, while Houston is on a seven-game winning streak.

We’ve got all the info and analysis you need to know ahead of the game, including the latest info on how to catch tipoff, odds, recent team performance, player stats, and of course, our predictions, picks & best bets for the game from our modeling tools and staff of experts.

Listen to the Rotoworld Basketball Show for the latest fantasy player news, waiver claims, roster advice and more from our experts all season long. Click here or download it wherever you get your podcasts.

Game details & how to watch Rockets vs. Magic live today

  • Date: Wednesday, March 19, 2025
  • Time: 7:00PM EST
  • Site: Kia Center
  • City: Orlando, FL
  • Network/Streaming:

Never miss a second of the action and stay up to date with all the latest team stats and player news. Check out our day-by-day NBA schedule page, along with detailed matchup pages that update live in-game.

Game odds for Rockets vs. Magic

The latest odds as of Wednesday:

  • Odds: Rockets (-145), Magic (+121)
  • Spread:  Rockets -2.5
  • Over/Under: 209 points

That gives the Rockets an implied team point total of 105.24, and the Magic 103.93.

Want to know which sportsbook is offering the best lines for every game on the NBA calendar? Check out the NBC Sports’ Live Odds tool to get all the latest updated info from DraftKings, FanDuel, BetMGM & more!

Expert picks & predictions for Wednesday’s Rockets vs. Magic game

NBC Sports Bet Best Bet

Vaughn Dalzell (@VmoneySports) leans the Magic +2.5 against the Rockets:

"Houston is on a seven-game winning streak with one of those victories coming over Orlando (97-84), however, six of the past seven games for the Rockets have come in Houston. This is the first road game since March 6 for Houston. Orlando is coming off a three-game home stand themselves and an upset win over Cleveland that should give this team some confidence. I don't hate the Under, but this would be Orlando or pass for me."

Please bet responsibly. If you or someone you know has a gambling problem, call the National Gambling Helpline at 1-800-522-4700.

Our model calculates projections around each moneyline, spread and over/under bet for every game on the NBA calendar based on data points like recent performance, head-to-head player matchups, trends information and projected game totals.

Once the model is finished running, we put its projections next to the latest betting lines for the game to arrive at a relative confidence level for each wager.

Here are the best bets our model is projecting for today’s Rockets & Magic game:

  • Moneyline: NBC Sports Bet is staying away from a play on the Moneyline.
  • Spread: NBC Sports Bet is leaning towards a play ATS on the Orlando Magic at +2.
  • Total: NBC Sports Bet is staying away from a play on the Game Total of 209.

Want even more NBA best bets and predictions from our expert staff & tools? Check out the Expert NBA Predictions pagefrom NBC Sports for money line, spread and over/under picks for every game on today’s calendar!

Important stats, trends & insights to know ahead of Rockets vs. Magic on Wednesday

  • The Rockets have won 4 of their last 5 at Eastern Conference Southeast Division teams
  • The Total went under in 21 of the Magic's 34 home games this season
  • The Magic have covered in 4 of their last 5 games
  • The Magic have won 8 of 14 home games following a win

If you’re looking for more key trends and stats around the spread, moneyline and total for every single game on the schedule today, check out our NBA Top Trends tool on NBC Sports!

Follow our experts on socials to keep up with all the latest content from the staff:

- Jay Croucher (@croucherJD)

- Drew Dinsick (@whale_capper)

- Vaughn Dalzell (@VmoneySports)

- Brad Thomas (@MrBradThomas)

Masterpieces on Ice: DaveArt Takes Ottawa Senator Goalie Mask Design To New Levels

Mar 15, 2025: Toronto, Ontario, CAN; Ottawa Senators goalie Linus Ullmark (35) looks on during warm-up before playing the Toronto Maple Leafs at Scotiabank Arena (Dan Hamilton-Imagn Images).

Unless you arrive at the Canadian Tire Centre from the south end of the city limits, it is impossible not to notice the massive advertisement adorning the northeast side of the arena.

Linus Ullmark's mask is predominantly featured in the ad, highlighting the fact its design was produced on Apple's iPad product. The mask designer, Dave Gunnarsson, or @daveart as he is recognized on Instagram, has been using the technology to help his business thrive.

Based out of Sävsjö, the 48-year-old Swedish artist estimates that he has easily made over 5,000 masks in his career.

"Drawing has been my biggest interest since I was a little boy," Gunnarson explained, describing his childhood. "I've been drawing and painting as long as I can remember.

"I knew I wanted to be an artist when I grew up. I saw the cool goalie masks in the NHL because I'm a big hockey fan. This was at the end of the 80s and the beginning of the 90s, so I saw the masks, and I thought they were cool. I started to do masks locally here in Sweden for friends."

Word of Gunnarson's work spread as these friends played, and more eyes inevitably landed on his designs. He had so many clients that he was able to start his own professional business after graduating from high school in 1996.

Eventually, Gunnarson was approached to design masks for his local biggest professional team, the Elitserien's HV71. His first client was Boo Ahl. If his last name sounds familiar, it is likely because you recall the Senators drafting his son, Filip Ahl, in the fourth round of the 2015 NHL Draft.

Once Gunnarsson's masks appeared at the game's highest level in Sweden, Gunnarson's phone blew up with interest. Next year will be his 30th year in the industry, and he admits he never could have envisioned how successful his business would become.

"I could never, ever dream that I could work this (job) full-time for 30 years and work with the best of the best goalies. I could not even dream it when I started.

"It's a dream. When I watch NHL hockey in the evenings and on TV, I see my paintings. It's a wonderful feeling."

For those interested, a mask design begins when a client or prospective client reaches out to Dave. He and a goaltender will talk and brainstorm ideas before Gunnarsson arrives at a design solution. Depending on whether a player has many ideas or very few, it can impact the timeline.

Once he has a theme, Gunnarsson does a sketch on his iPad.

(Image credit: Apple)

When it is completed, he sends it to the goaltender for feedback. That process repeats until the client is satisfied, and once the design is locked, it is presented to the NHL and the player's organization for approval. Since the NHL clubs are the ones who pay for the mask, the team's equipment manager is the one who signs off on it.

After the two approvals are given, Gunnarsson begins to paint.

He often paints four or five masks simultaneously because his products take time to dry, creating a more efficient process. Gunnarsson takes a video of the mask when it is complete and sends it to his client for approval before applying a clear coat and finish.

If it is a notable project, Gunnarsson can have a mask finished and shipped in days. It typically takes him two to four weeks to have a product finished and in his client's hands.

It is an impressive operation, and his work has culminated with the artist working with some of the preeminent goaltenders of the modern generation, like Henrik Lundqvist. His impressive list of clients includes a trio of Senators goaltenders: Linus Ullmark, Anton Forsberg and Leevi Merilainen.

EA Sports recently added one of Ullmark's masks to its NHL 25 videogame.  

(Linus Ullmark's Instagram)

Gunnarsson describes the Senators' goaltenders as low-maintenance and easy to work with. His relationship with Ullmark and Forsberg goes back 14 years.

"Linus and Anton, I started to work with them at the same time because they played on the same team here in Sweden with MODO," Gunnarsson recalled. "I have done a lot of work with them since then, and I remember Linus Ullmark told me many years ago that he (wanted to pay homage to) Stefan Liv."

Liv was born in Gdynia, Poland, and given to an orphanage where a Swedish family adopted him when he was two. His family brought him back to Sweden, where he eventually played hockey and flourished as a goaltender. The third-round pick of the Detroit Red Wings in the 2000 NHL Draft never played a game in the NHL, but he spent many years in the Eliteserien playing for Gunnarsson's hometown HV71.

On September 7, 2011, the goaltender was one of the 44 who perished in the tragic Lokomotiv Yaroslavl plane crash.

"Stefan and I were very good friends," stated Gunnarsson. "He was one of my first clients and lived near me. I remember when Linus told me he (wanted to pay homage to) Stefan. I remember that when we started working together, we talked about Stefan."

Their relationship grew from that point, and Gunnarsson has worked extensively on Ullmark's masks as the goaltender transitioned from the Swedish league to a thriving NHL career. Ullmark's two most prominent masks this season -- the Patrick Lalime-inspired Martian design and the Senators logo and vertical stripe design featured on the aforementioned Apple iPad advertisement -- were designed by Gunnarsson.

Ullmark (left) and Merilainen (right) masks, designed by Dave Gunnarsson (Photo: Daniel Chisholm).

"I've had a good relationship with Dave ever since I started my pro career as well in Sweden," Ullmark told the Senators' digital team. "We've come up with some pretty nifty ones.

"Which is good in a way, because we can be very honest with each other. I tell him right away if I don't like it. I will get something else going. This one came out really good. He was the go-to guy. He was the best one, obviously, back in the day, as well. Especially for a young Swede. My dream was always to have a mask painted by him after seeing guys like Henrik Lundqvist and those guys and their masks. To look back at it now, 14 years later, it's pretty special. Whenever I go into my little room with all the masks, I go through the memories and see the things I've done throughout my career."

Gunnarsson praised Ullmark for his diligence and passion for collaborating to create good designs. He enjoys their brainstorming sessions and Ullmark's attention to perfecting the finer Swedish motif details like the Viking helmet on the Martian, runes, Viking ships and splashing water. He also enjoyed the distinction in Ullmark's Apple advertisement mask because of the design's 3-D complexities and contrasts.

Anton Forsberg was a longtime client, but Gunnarsson fondly recalls the goaltender's fun nature.

"His requests had fun ideas," the designer recalled. "He really likes to have his dog on the masks, so it is always fun to paint (lighthearted material). I really enjoy paintings with humour, cartooning, and other funny stuff."

Forsberg has pivoted to Dave Fried's Friedesigns in recent years. That decision speaks to how Gunnarsson may be a victim of his success. When every goaltender seemingly comes to you for a design, some may be tempted to look for alternatives to differentiate themselves.

Leevi Merilainen, the Senators' young Finnish upstart who established himself as a viable goaltending prospect earlier this season, received a new Gunnarsson design (mask pictured below, on right) during his impressive January run with the Senators.

"We've been working for three years now," Merilainen stated. "It's been going great. I like his style and how he does it. He has a great hand, and you can tell he's done a lot of masks.

"They might have been pretty simple so far. I don't know if I'll do something a little crazier, but so far, so good."

In his current mask, Leevi afforded the artist some creative liberty.

"I let him do his thing," the goaltender clarified. "I wanted a fighting Senator thing with an old-school vibe. Same thing in the background. I didn't have my number on the last mask when I didn't know my number here yet.

"(Ullmark's mask) came and (had the) 35. That's (the concept) I wanted, with just the basic logos and a lot of color. I like that. There is nothing crazy (on the back), just the Finnish lion and the flag. Other than that, it's pretty basic, but I gave him a lot of options on what to do himself."

Gunnarsson referred to Merilainen's mask as featuring a storybook style.

"Leevi had an idea that he wanted a cool Senator soldier with an army behind him going for attacks, so I created it," he said. "It is like a storybook style with a lot of colours.

The masks of Linus Ullmark (left) and Leevi Merilainen, designed by Dave Gunnarsson from DaveArt (Photos: Daniel Chisholm).<br>

"The (warrior) was on one side, and on the other side, he wanted the team's logo. (The mask) has a lot of 3D effects, like the waving flag on the chin. It has a lot of stuff, so it feels like it tells a story."

"It tells a story" perfectly describes the truly fascinating part of Gunnarsson's job.

Every mask is a living piece of art that documents the NHL's history and becomes part of the game's fabric. To impact this league from thousands of miles away is remarkable and a testament to his work.

By Graeme Nichols
The Hockey News Ottawa

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