MLS will open its 30th season on Feb. 22, 2025 with 13 games. Expansion franchise San Diego FC will begin its season the next night against the Los Angeles Galaxy.
‘Stay the course’: do MLS’s anemic ratings in the Apple TV era matter?
It’s certainly strange that MLS apparently struggles to outdo pickleball in the broadcast TV ratings. But with a North American World Cup looming, there’s no reason for panic
There are a number of good-news stories that MLS is eager to bring to a wider public as attendances rise and sponsorship revenues fatten. Broadcast ratings are not one of them.
This month’s MLS Cup final between the Los Angeles Galaxy and the New York Red Bulls, two venerable clubs in the nation’s biggest media markets, was watched by an average of 468,000 viewers on Fox and Fox Deportes – a drop of nearly half from the audience of 890,000 on those channels in 2023. The title-clinching game of October’s MLB World Series, meanwhile – another LA-NY clash, as the Dodgers beat the Yankees – drew an average of 18.6m people on Fox.
Continue reading...Whitecaps Owners Retain Goldman Sachs to Sell MLS Franchise
The Vancouver Whitecaps are for sale. The owners of the MLS team, a group that includes majority holder Greg Kerfoot, executive chair Jeff Mallett, Steve Luczo and former NBA star Steve Nash, said Friday they have retained Goldman Sachs to assist with the process. Sportico valued the club at $470 million back in January, which …
Red Bull Arena becomes Sports Illustrated Stadium in 13-year naming rights deal
- MLS runners-up sign 13-year deal for naming rights
- Stadium will be training site for 2026 World Cup
Red Bull Arena has become Sports Illustrated Stadium in a 13-year partnership agreement announced Wednesday by the Major League Soccer runners-up.
The 25,000-seat soccer specific stadium had been called Red Bull Arena since it opened in 2010. It is the home of the MLS team owned since 2006 by Red Bull GmbH, which also controls RB Leipzig in the German Bundesliga and Red Bull Salzburg in Austria.
Continue reading...Sports Illustrated Licensee Renames Red Bulls’ MLS Stadium
Sports Illustrated owner Authentic has facilitated a 13-year naming rights agreement that will rebrand the New York Red Bulls’ home into Sports Illustrated Stadium, as the licensing company leverages the brand’s recognition beyond print and online publishing. The contract values the rights for the Harrison, N.J., venue in the nine figures (more than $100 million), …
Galaxy have little time to celebrate championship before making 2025 roster changes
MLS roster rules gave the Galaxy little time to celebrate their MLS Cup win before parting ways with some players who aided their championship run.
LA Galaxy crowned MLS Champions, Kely Nascimento talks her father Pelé & Chelsea down Tottenham
Christian and Alexis react to the LA Galaxy winning the MLS Cup Final. . Then, Christian and Alexis bring on Kely Nascimento, daughter of Pelé & human rights activist, to chat about her father and the work she’s doing in the soccer world. Later, Christian and Alexis break down the latest results in the premier league including Chelsea’s win against Tottenham.
Showcasing a homegrown star will be part of AV Alta’s ambitious launch plans
Miguel Ibarra will add a little of homegrown star power to AV Alta, the new USL League One soccer team set to kick off in Lancaster in March.
LA Galaxy partied like it was 2014 but prepared for 2024 in MLS Cup victory
Original glamour club fell on lean times before it decided to adapt to a league that has changed beyond recognition
You can tell MLS has been around a while because on Saturday it held a nostalgia-soaked tribute event featuring two classic clubs.
The Los Angeles Galaxy and the New York Red Bulls? What is this, 2014? It seemed that way as Dejan Joveljić scored what proved to be the goal that won MLS Cup and celebrated with a wobbly Robbie: an unsteady homage to the cartwheeling Galaxy legend Robbie Keane. The Irish striker scored the decisive goal against the New England Revolution 10 years ago, the last time the Galaxy reached the final.
Continue reading...Column: MLS Cup final lacks star power but sheds light on shift in league
While the Galaxy and Red Bulls lacked the starpower of Lionel Messi and Inter Miami, the MLS Cup finalists are emblematic of model franchises.
The Galaxy are back after beating Red Bulls for the franchise’s sixth MLS Cup title
Exactly 10 years to the day after their last MLS Cup win on the same field, the Galaxy became the first team in 23 years to go from eight or fewer wins to a title.
LA Galaxy see off New York Red Bulls for record-extending sixth MLS Cup title
- Galaxy beat NYRB 2-1 for record sixth MLS Cup title
- Early goals from Paintsil, Joveljić hold up in victory
- LA Galaxy 2-1 New York Red Bulls – as it happened
Joseph Paintsil and Dejan Joveljic each scored early to lift the LA Galaxy to their record sixth MLS Cup title and first since 2014 in a 2-1 victory over the visiting New York Red Bulls in Saturday’s final in Carson, Calif.
Paintsil’s fourth goal of the playoffs and Joveljic’s sixth helped the Galaxy prevail despite missing attacking midfield star Riqui Puig, who suffered a torn ACL helping LA to a Western Conference final victory over Seattle last Saturday.
Continue reading...MLS Cup live updates: Lineups, highlights, how to watch LA Galaxy vs. New York Red Bulls
Follow live as the LA Galaxy's star power meets the New York Red Bulls' gritty Cinderella run.
Hernández: MLS deal with Apple TV could be hurting league’s efforts to grow its fan base
While the MLS broadcasting deal with Apple TV could be good for the league's bottom line, it might be a bad move when it comes to tapping fan interest.
Lionel Messi voted MLS MVP despite missing half of 2024 season
Messi recorded 36 goal contributions in only 19 games for Inter Miami during the 2024 MLS season.