Generation TikTok: how sportswomen set the bar higher than the men

Female athlete power on social media became ever more strident in 2024 – but the backlash also damaged careers and wellbeing

Lina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates – and she was bored. “I said to Yemi Mary John: ‘I’m gonna make this TikTok’,” Nielsen recalls. She took herself to her bedroom, got out the flip phone each athlete had been given and typed into an Excel spreadsheet: “Where you at? Holla at me.”

Her five-second spoof of Kelly Rowland’s music-video texting fail took hardly longer than that to make. It also got 8m views. “It’s funny that the videos that do that best are the ones you don’t put any effort in,” says Nielsen with a laugh. She is still trying to make sense of the fact that her TikTok channel was the most popular of any British athlete at the Games, beating even the knit-tastic Tom Daley in second place. At the end of the Olympic fortnight her channels had been viewed by more than the Australian and German teams combined.

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Usyk v Fury II: How the world heavyweight title fight unfolded

Round by round, minute by minute, punch for punch. Here’s how our experts called the unified heavyweight title bout

Usyk and Fury practically sprint from their corners to meet each other in the center of the ring and Fury is already looking more aggressive than in round one of the first fight, pumping his jab with urgency. Usyk bursts into the pocket and lands a right hand upstairs. The 55lb weight difference looks even starker under the lights than at the weigh-in. Fury targeting Usyk’s body with straight shots. Both fighters opening up, eschewing the typical feeling-out period. More body shots from Fury. Usyk’s balletic footwork creating an elusive target for the challenger. Usyk barrels in and clips Fury with a left hand. A frantic pace!

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Oleksandr Usyk defeats Tyson Fury to retain unified heavyweight championship – as it happened

Our man at ringside checks in as we count down the minutes to the main event:

Moses Itauma is only 19 but the British teenage heavyweight recorded a sensational first-round TKO of a tough and normally durable Aussie, Demsey McKean. His ferocious punching power really lit up the Kingdom Arena and cleared the way for an earlier-than-expected start to the compelling main event. The music has been cranked up and, yep, everything feels much more intense. We’ve got a first real crackle in the previously chilly atmosphere.

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