How a small Philly production company brought the Sixers' hype to life originally appeared on NBC Sports Philadelphia
When a sports team is starting one of the most anticipated seasons in franchise history, it needs a hype video that does it justice.
On Tuesday morning, Sixers fans woke up to the team’s 2026 hype video on social media. NBA tip-off was that night, and LeBron James was set to make his Sixers debut.
The video was a huge hit, with more than 1.25 million views on Instagram and X alone. But the Sixers didn’t ask just any corporation to help piece it together. When outsourcing the project, the team wanted a local production company.
Enter JTWO Films.
JTWO Films is a small production company based in Old City, and it started over a couple of beers shortly after the 2008 recession. Co-founders Justin Jarrett and Travis Capacete, who both worked in sports production at the time, decided that instead of continuing to look for production assistant jobs in New York or Los Angeles, they’d start their own company.
Fast-forward nearly two decades later, they’ve built a small empire and have now launched their most recent of several projects in collaboration with the major Philadelphia sports teams. It’s as Philly an origin story can get.
“Anytime we get to collaborate with a pro sports team, especially one like the Sixers in our backyard, it’s absolutely incredible because we’re all fans here,” co-founder Jarrett said. “It’s kind of like playing in the most fun sandbox you could play in creatively.”
JTWO has worked with the Sixers before, when they produced the visual effects for the team’s 2024-2025 in-arena hype video. This year’s project begame production about two weeks before the regular season.
The Sixers asked JTWO to help piece together a short hype reel that embodies what this Sixers season is all about. The footage outlines themes of community, grit and sports – three major pillars of the City of Brotherly Love. The best part? The Sixers gave JTWO full creative freedom.
“The Sixers are super collaborative,” Jarrett said. “They reached out to us and said these are the types of things we want to capture, but you guys have creative freedom to run wild within that space. So we basically started tracking down fans in all parts of the city because we wanted to represent every corner of the city.”

One of JTWO’s various film sites took place in West Philadelphia at the Rufus Williams Basketball Court, a place of vast significance to the community. In June 2025, the Sixers collaborated with Penn Medicine to renovate the community court and hosted an event for the neighborhood with Allen Iverson. This year, members of that same community got to play a role in a symbolic representation of the Sixers fan experience.

Jarrett put a lot of thought behind creative decisions he and his crew made when filming.
“We were shooting on both digital and 8-millimeter Kodak film stock to give it a raw and very silly vibe to it. We tried to put our own little spin on it by making it a little gritty, handheld, everything very much as if you’re in the city. We didn’t want it to feel fabricated, we didn’t want it to feel commercial. We wanted it to feel raw and real.”
When shooting in the field, JTWO also got to see firsthand how excited Sixers fans were through their storytelling. The crew shot Sixers-themed murals around the city and visited small businesses to capture the excitement.

“We actually interviewed about 20 fans,” Jarrett explained. “It’s so cool to see fans and the local business owners talk about how excited they are for the season. If you’re a fan, it’s been a long drought for a title, so these people have true hope.”
You could write a book about all the ways this offseason has affected the people of Philadelphia. The Sixers’ additions of Jaylen Brown and James opened the floodgates for one of the most exciting season openers this franchise has ever seen.
“There wasn’t one fan we talked to that wasn’t overjoyed that LeBron chose Philly. Out of all the places he came here, chose us. … He sacrificed a lot to come here and try to win a ring with his crew, and I think that means a lot to people because it kind of represents what Philly’s about. It’s like, put your head down, work hard, and good things will come.”

























