While NBA 2K doesn’t necessarily have a total monopoly on licensed NBA video games, it can sometimes feel like it’s the only shop in town, abusing its position to treat consumers badly. There have been years of griping about the game design and business practices that go into NBA 2K — criticism most of the major sporting franchises face — but consumers are taking the shuttering of 2K25’s online modes harder than usual.

Dexerto’s post has wording that moderately oversimplifies the circumstances. 25 will still be able to be played single player and offline, but, as the article by Cande Maldonado expands upon, the MyCareer and MyTeam modes will become unavailable.

The MyCareer mode, allowing players to create their own NBA stars, has been a cornerstone of the 2K product for years at this point, but since 2019’s NBA 2K20, MyCareer has been irrevocably tied to the game’s online services, which routinely stop being offered roughly two years into the product’s lifespan.

This means that customers are getting a relatively short lifespan out of a purchase that comes upwards of 80 Canadian dollars for its latest entry.

2K’s explanation for this is that “continuing to run online services for both our newer and legacy titles becomes commercially unfeasible,” which from a corporate perspective makes sense, but from a game design perspective, is ludicrous.

MyCareer, historically, was offered as a mode that could be played completely offline, and it was an intentional decision to over-incorporate online features into this part of play. While this has been an ongoing business practice, this year, fans are especially upset, and are directing their ire at NBA 2K.

This Tweet is one of many that expresses frustration towards the 2K franchise, which, as a whole, is not out of the ordinary. Fans of the series complain endlessly about every new game that comes out. To editorialize, the player-base of NBA 2K is in a state of near-constant unrest over updates, monetization, and perceived lack of care that the business side of the game puts into its releases.

While the incessant complaining might seem to be mere petulance (and in some cases, it is), the culture surrounding 2K is one that promotes large scale spending of real dollars for people to create virtual ballplayers, specifically in the MyCareer mode.

NBA 2K is one of its parent company, Take-Two Interactive’s, biggest moneymakers, responsible in large part for a roughly 25% increase in net revenue earlier this year, to the tune of $1.7 billion dollars.

It is a running thread in the community that NBA 2K players express frustration for the state of the game and its aggressive monetization, but follow their comments up by acknowledging that consumers are willing to pay any sum of money to play 2K, regardless of the quality of the title. And it is these types of perspectives that in part drive the type of consumer practices that Take-Two feel they’re able to get away with.

While the behaviour of Take-Two might not be different this year, the reaction from players has certainly been taken up a notch. And while a mass-movement to boycott the game, or call for some reform, could happen, it is unlikely. At this point, any competition is either defunct, in the case of NBA Live, or in a state of infancy, in the case of NBA The Run.

It’s certainly possible for some change in business practices to occur, but until there is either some serious competition, or its player-base shrinks massively, there is little hope for the NBA 2K product to improve in a meaningful sense. Fans of 2K treat the game in such a manner that there is relatively inelastic demand for its services at this point.

To paraphrase Ronald Wright, 2K getting better hasn’t happened yet because its players do not see themselves as exploited consumers, rather, as temporarily embarrassed NBA stars. Hopefully, a hard look in the mirror comes soon for the gamers.

In the spirit of overreacting to one preseason game, everyone is overreacting to Detroit’s preseason opening win against the Phoenix Suns. I am just as guilty as everyone else, but I think people are misdiagnosing the thing worth getting most excited about.

Ausar Thompson, fresh off of signing a new five-year, $155 million deal to become a core member of Detroit’s contending future showed out in his limited minutes against the Suns. The defensive forward scored 10 points on 5-of-8 shooting to go with three steals, a couple rebounds, and a couple of assists. Nothing eye-popping, to be sure. So what has everyone excited? The shooting stroke looked clean and the 12-footers were going down. The vision was sharp. The passes were crisp. People walked away thinking he suddenly developed a jump shot or a distributor. That’s true, in a sense, but he’s had those short jumpers in his bag for a while and his vision has always been good.

The true revelation, and the thing that could unlock his game and the Pistons’ potential, is his handle. He looked so much more confident in running the offense and navigating multiple defenders and reads because the handle was tight, and he was in total control of the ball. He could better execute what he’s always seen and processed. In previous years, the handle was so loose that he was dangerously turnover-prone and might be a step or two late with his passes. Not against the Suns. It was peak efficiency (for a non-shooter).

More specifically, it’s the kind of execution that turns Thompson from a total offensive liability that could be schemed against and played off the floor during the playoffs, and suddenly becomes a weapon that allows you to play as many minutes as your endurance and the situation dictate.

Everyone, including the Pistons, knew Thompson’s perimeter shot was lightyears away if it ever comes at all. If he is ever going to be a plus offensive player, it was always going to be because he has the ball in his hands with the ability to use his athleticism and his processing to find opportunities for himself and for teammates closer to the rim. The Pistons wanted to develop those talents last season, but it barely lasted 10 games. They were forced to pivot because it became clear his handle was so janky that it was effectively self-destructive.

At Pistons media day, Ausar talked a lot about being open to being more selfish, which really meant being more aggressive with the ball in his hands.

“I feel like the way I was working on it was stepping out of my comfort zone. You know, being even extra aggressive. Sometimes, you know, I make a lot of the right reads, so sometimes you know, just be a little selfish,” Thompson said.

A Thompson with a tight handle can certainly be more aggressive and, yes, selfish. He will more effectively use his burst to get to the free-throw line, dish out to open teammates when defenders collapse on him, and navigate pick-and-rolls or hedging defenders.

It also allows him to get to his own spots where he will have a more confident and smoother transition into his jumper, even if the range of said jumper is limited to about 16 feet out. Space is space, and a Thompson with an improved handle can create space and take advantage of the space created by his teammates.

That doesn’t mean that Ausar is suddenly destined to score 18 points a game or average seven assists tonight. But it does mean he would have an offensive role on the floor as a primary or secondary ball handler, in high-leverage situations. More importantly, it keeps his All-NBA defense on the floor as much as possible.

It is the kind of thing the Pistons need to be contenders. Ausar showed the promise of the offseason in Game 1 of preseason. React accordingly.

SAN FRANCISCO — It’s unusual for an NBA coach to willingly use their first timeout in the opening minute of a game.

But that’s exactly what Lakers coach JJ Redick did during his short-handed team’s 124-98 blowout loss to the Warriors on Tuesday night at Chase Center after an “insane” start to the game, as Redick put it.

Even within the context of the Lakers being without a significant part of the roster that’s expected to be in their rotation come Opening Night against the Warriors in two weeks. 

The Lakers started Tuesday’s against the Warriors with an offensive possession that nearly used up the entire 24-second shot clock before Sandro Mamukelashvili drove into the paint and turned the ball over, sparking a Warriors fastbreak that ended with Brandin Podziemski knocking down a 3-pointer off a second-chance opportunity.

By the Lakers’ next possession, Redick had already seen enough. 

After just a couple of passes after his team got the ball back, the Lakers coach got up from his seat on the team’s bence to signal for a timeout 52 seconds into the game. 

“When you draw up a first play, and then give them a second play that is a play we’ve scripted for ten days, or whatever it’s been, and they don’t run either correctly, that’s unacceptable,” Redick said. “You’re not ready to play. That got us off to a poor start.”

The Lakers’ poor start spiraled into a bad first half. 

The Warriors jumped out a 45-31 lead at the end of the opening quarter, and led 81-53 entering halftime.

“The way we started that game was insane,” Redick said. “I don’t know the reasons why, because this group has been awesome for the two months I’ve been around them. The first half was unacceptable.”

Redick made sure his players knew his feeling during halftime. 

“I feel like being out there already, we kind of already know that we had to get in under control,” Adou Thiero said. “So coming in and being able to talk about it at halftime, JJ came in and he just let us know straight forward what it was.”

The Lakers’ early struggles against the Warriors happened while Luka Doncic, Austin Reaves, Walker Kessler, Ziaire Williams, Matisse Thybulle and Collin Sexton were all on the bench in street clothes. 

“I told them at halftime: I’ve had a handful of these games as a coach where you’re missing star players and a lot of your depth – and I still expect to win,” Redick said. “I expect us to play to our standards, and that first half did not meet my expectations; and I let them know that. Austin and I joked because I’ve gone in there before and said ‘I’m not going to raise my voice’, and by the end of it I’m yelling. I regulated, but you can still hold them accountable, and I do think they responded.”

The Lakers outscored the Warriors 45-43 during the second half, but the damage was already done from the dreadful start.

LOS ANGELES — Jeff Hamilton has become a household name for his luxurious leather jackets. He has been a part of sports history by crafting several iconic pieces, including the jacket that Kobe Bryant wore in the locker room after winning the 2001 NBA Finals. In his booth at the 10th anniversary of ComplexCon on Saturday, Oct. 3 at the Los Angeles Convention Center, the designer displayed a sparkly jacket paying tribute to that moment.

Hamilton discussed how being a part of the inaugural ComplexCon in 2016 helped boost his confidence after a stint away from his work.

"When I came to the first ComplexCon in Long Beach and first and second and third, I really got really inspired," he reflected in a conversation with USA TODAY Sports while wearing a colorful jacket from his collaboration with Supreme. "It had a lot to do with me to come back out of retirement. Because I really, that's the first time that I saw where you're in direct contact with the actual culture makers and the shape makers and the public and that resonated.

"And when I walked through the aisles, people knew who I was and it was very flattering. Not from an ego standpoint, to know that I had over the years created some kind of impact that whatever I did for me, because I was passionate, not from a business standpoint, resonated with the ultimate fan."

Hamilton also shared some insight into the current state of athlete fashion, pointing out LeBron James, Russell Westbrook, Shai Gilgeous-Alexander and Jordan Clarkson as sartorial leaders.

"All the guys dress very well," he said. "… At this stage, they have stylists and they have great taste, but also they have unlimited budgets."

While he declined to pick a favorite fashionable athlete, Hamilton's choice for favorite designer was easy.

"My GOAT is Ralph Lauren," he said. "That I can answer unequivocally because those are the things that I still look up to that I admire that he's able to have for a lifetime."

Hamilton currently has partnerships with Formula 1, Jordan Brand, Yohji Yamamoto and more. He is continuing his own winning legacy and designed the jacket that Karl-Anthony Towns wore in the New York Knicks championship parade. He said he is styling two players for the NBA's opening night, Jaylon Brown and Towns' teammate Miles McBride, and he also has a jacket for Knicks president Leon Rose in the works.

"We have a lot of dishes to be served pretty soon," he promised.

This article originally appeared on USA TODAY: Designer behind Kobe Bryant's iconic title jacket still shapes NBA fashion

In the shadows of their crosstown rival Knicks, the Nets are looking to improve on their 20-win season last year.

One of the main pieces in their rebuild is 2025 No. 8 overall pick Egor Dëmin, who showed promising flashes during his rookie year and even more signs of growth during the Summer League.

Dëmin picked up where he left off in Las Vegas on Tuesday night during Brooklyn's first preseason game against the Charlotte Hornets (124-90 win), scoring six points (2-for-3 from three) with five assists in a limited 18 minutes of action. After the win, Dëmin expressed confidence in his development and believes he's ready to take the next step in his career.

"Yeah, my goal is to translate not just a part of what I did in Summer League, but even more, right?" Dëmin told the New York Post's Brian Lewis. "Obviously I had some more time after Summer League, and I kept working on that stuff. And I think I’m even better right now than I was in Summer League."

The BYU product averaged 21.0 points, 4.3 assists, and 3.7 rebounds in three Summer League games and 23.0 points, 7.0 rebounds, and 3.0 assists in the California Classic (two games). By comparison, Dëmin averaged just 10.3 points across 52 games during his rookie season.

Head coach Jordi Fernández said he liked what he saw from the 20-year-old on Tuesday night, noting his improved strength and comfortability on the court.

"Yeah, you see him with five assists in the first group; so he leads that group in assists, which is great," Fernández said. "Egor was good. I want him aggressive to shoot or to touch the paint, and he’s done it the whole summer. He’s worked at it, he’s stronger, and now he’s very comfortable getting there. So, it’s great. He’s got to keep doing it, got to keep finding his teammates or getting good shots."

Teammate Michael Porter Jr. added after the preseason win that he believes Dëmin can "make a humungous jump" in his sophomore season.

"I’m excited to play with Egor," Porter said. "He’s a phenomenal shooter and scorer, but also a great passer. So he can do a lot of things on the court, rebound, push the break, shoot the ball. And now that he’s getting in the paint and finishing around the rim, he’ll make a humongous jump."

When asked about his goals for the 2026-27 season, Dëmin is focused on winning.

"To win as many games as possible," Dëmin said. "Our process is oriented now on getting there each day, at least a little bit, but getting there, no matter whether it’s a game day, practice day, or an update."

Brooklyn gets its first chance at that goal when the team opens the regular season on Wednesday, Oct. 21 against the Hornets.

LeBron James decided to suit up for the 76ers this season, but that sure doesn’t mean he wants to live in Philadelphia. In fact, he’s going to extraordinary lengths to avoid being there any longer than necessary. News emerged this last week that LeBron has decided to live in New York for the 2026-27 season, commuting to Philly for games and practice. That sounds like a colossal pain on the surface, considering it’s roughly a two-hour trip from city-to-city — but don’t worry, King James isn’t driving, instead he’s taking multiple helicopter trips a week to cut his travel time down to 30 minutes.

This wasteful and frankly ridiculous travel scheme would be one thing if it were on LeBron’s dime, but news that the travel is being paid for by Fanatics raises major questions about how the NBA is allowing a benefit like this. It feels especially hypocritical less than a month after the league announced significant sanctions against the Los Angeles Clippers and owner Steve Ballmer for circumventing the salary cap with improper payments to Kawhi Leonard that exceeded his salary.

LeBron is making the NBA veteran minimum of $3.87M this season — but these arranged helicopter flights are so numerous and prolific that they might as well be baked into his deal. It was reported on Tuesday that James has taken as many as 12 trips via helicopter in a single week, and while it’s difficult to estimate the value of those flights taken on a privately owned helicopter, the service Blade, which is basically Uber for people who want to ride by helicopter, has a listed price of $4,645 one-way for trips from New York City to Philadelphia. This means LeBron would have racked up over $55,000 on trips alone in one week, and if we estimate he will be taking six trips per week during the regular season (and this still might be on the low side), then his benefit from these flights is tantamount to $668,000.

It’s a far cry from the $28M that Kawhi Leonard was paid under the table by sponsors of the Clippers, but it still rolls up to raise questions about how the NBA will deal, not just with direct payments, but questionable benefits that come from signing specific NBA contracts.

Fanatics is throwing up their hands and pleading ignorance, saying that LeBron has “access to corporate aviation,” as part of the endorsement deal he signed with the company in 2024. Most reasonably people would agree that there’s a fundamental difference between chartering a private jet to attend an event as part of an endorsement deal and taking 12 helicopter trips a week to facilitate NBA practices.

The water is made even muddier by the fact that Fanatics CEO Michael Rubin was a former partner of Harris Blitzer Sports & Entertainment, owner of the 76ers. While Rubin sold his shares in the company in 2022, he remains extremely close to the 76ers organization. There are no fewer than 50 published photos of Rubin either sitting courtside at Sixers games or in the tunnel with players, all of which were taken after he sold his stake in the team.

Would these flight benefits be extended to LeBron if he signed with the Cavaliers? It’s clear Rubin is not simply a former owner of the Sixers, but a dedicated superfan who attends as many high-profile games as possible, maintaining a close personal relationship with the organization.

It’s not like LeBron couldn’t easily afford the trips with his own money. The charter flight fees are a drop in the bucket for a man who has earned over $575M from basketball alone, and is worth well over $1B when factoring in his endorsement deals. The question is more about how the NBA plans to enforce (or ignore) contracts, in an era where seemingly everyone is finding creative ways to circumvent the cap with extra kickers on deals. It also comes at a time when it’s fair to have scrutiny of any player movement decision when numerous players have deals with predictive marketing (gambling) companies. Giannis Antetokounmpo raised eyebrows by announcing his ownership stake in Kalshi shortly after he wasn’t traded during the 2025-26 NBA Trade Deadline, while it was reported that LeBron James has an agreement with Polymarket, which will pay him more this season than his NBA salary.

LeBron made massive waves when he spurned his long-term agreement with Upper Deck to sign an endorsement deal with Michael Rubin and Fanatics in early 2024. Two years later he signed with the team Rubin has direct ties to, and now he’s getting benefits from this side deal that enable a travel schedule no other team could match. It might not be against the NBA CBA to have agreements like this, but the whole situation feels extremely icky.

As we patiently wait for the Knicks to host the Wiz Kiz on Thursday…

…here are the latest quotables from around Tarrytown and elsewhere.

Mike Brown

On the Knicks’ lack of physicality against Philadelphia:

“What bothers me is our lack of physicality throughout the ball game, and that’s the whole roster up and down. We weren’t great on the ball physically and we weren’t great with our defensive positioning physically.

“The rest of the [issues are] coach talk. It’s real, but it’s coach talk that we’ll clean up watching film and all that stuff. I can’t help with the physicality. That they’ve gotta find individually, which will then turn into collectively, and that’s how you find minutes. That’s how you make the team. That’s how you contribute in a way where some of those other mistakes can be ‘OK, we’ll get better in that area and we’ll get better in this area.’

“But the physicality, we have to do a better job of that from top to bottom.”

On the Knicks making the game easy for the 76ers:

“They got to wherever they wanted to when it comes to getting to their spots and getting good shots. We didn’t contest, we didn’t rear-view challenge and we made the game easy for them. We just turned and took a step to the rim and they came right over our back and got the offensive rebound, so that I’m concerned about and I don’t want to see happen.”

On the Knicks’ poor 3-point shot selection:

“I don’t care if we go 0 for 40. We took 41 and 33 of those [threes] weren’t sprays. And that’s not how we play.”

Jalen Brunson

On the importance of the Knicks’ preseason opener:

“[I put] a good amount [of stock in this preseason game]. Obviously being results-based is not necessarily a focus, but it’s like process-driven and making sure the details are there and doing all the right things. I think those are the things you need to be concerned about, results-based not so much. Obviously we want to win but make sure the process is right.”

Bruce Brown

On the second apron being used as an excuse by teams when navigating freeagency:

“I heard that all summer.”

On being surprised by his diminished free-agent market:

“I was very surprised. I played every single game last year, played meaningful minutes the whole year. Thought I did decently or good enough in my role that I was given. But when free agency started, that wasn’t the case.”

On proving himself while competing for a Knicks roster spot:

“You got to prove yourself every year. I’ve been on eight teams in nine years. Every year you got to prove yourself, prove you’ve gotten better. But with this team obviously the first and second units are pretty set, I’d say. So obviously I’d have to provide a winning attitude. I’m fighting for a job right now. So any role they give me, I’d be happy to do it.”

On returning to New York after previously playing for the Nets during the KD era:

“I love New York. Obviously playing in Brooklyn, they’re little brother to the Knicks even if, at the time, they weren’t that good and we were really good. New York’s always a place I loved, loved winning, loved being around. When I got the call, I was like, ‘Yeah, for sure.’ ”

On wanting to play for a contender:

“As you know, at this point in my career, only contending teams look for me. So I’m just trying to compete for a championship. Go back to back and help them win again.”

On fighting for a guaranteed roster spot:

“It is what it is right now. I thought I played well enough last year to be in the running for a guaranteed job. But now I just got to show my work throughout the summer and my veteran leadership somehow.”

Stephen A. Smith

On seeing the 76ers as a threat to the Knicks:

“The Sixers can make a title run. The Sixers are the team to watch out for if you’re the New York Knicks. To me, it’s clearly about the Knicks and the Philadelphia 76ers.”

On James Dolan and the lack of extensions for Leon Rose and William Wesley:

“Let me put everybody in New York on blast. That damn James Dolan is getting in the way again. We have some concerns. First of all, I don’t know if it’s news or not. Where the hell is the extension for Leon Rose? Where the hell is the extension for Worldwide Wes, William Wesley? Worldwide Wes and Leon Rose ended a 53-year drought and brought a championship to New York. Where’s their extension? Where is it? That’s number one.”

On the Knicks’ current contract offer to Karl-Anthony Towns:

“Number two, I’m not going to tell you that Karl-Anthony Towns deserves the max. I understand that you got Brunson and Anunoby coming down the pike, but you don’t disrespect that man by cutting him short by $77 million. You don’t do that. You give him a respectable offer.”

“You give him an offer that says, ‘Okay, listen. We need you to take this hit. Jalen Brunson took this hit. We need you to do it, too.’ So, it ain’t $277 million. It might be $225-$227 million, something along those lines because Brunson took a hit, too.”

“You might not like it, but it’s not disrespectful. You’re saying, ‘Listen, I got the cats that you want to keep with you. I’m going to have to touch that second apron. I’m going to have to take care of your other cats.’”

On the Knicks needing to take care of Jalen Brunson first:

“And we know you got to, to use his term, Big Body Brunson. We got to take care of him. That’s what we can’t go to Brunson and ask him to take another cut. The man delivered the chip, and he was the superstar that did it. Okay, he is the franchise. There will be a statue erected outside of Madison Square Garden for that man one day. He erased a 53-year drought.”

“Okay, we got to take care of Brunson. So, we might need y’all to take some hits, but you don’t disrespect him.”

On the Knicks’ history and Towns’ value to the championship team:

“For 53 years, the New York Knicks didn’t do anything but pass gas and try to tell us it was perfume. That’s what they did. They stunk up the joint year after year after year, and they finally won the chip.”

“Karl-Anthony Towns has everything to do with that. I’m not telling you that he ain’t worth—first of all, he’s worth the $277 million in today’s NBA economy. It’s just that, in light of other people you have to take care of, it’s going to call for some level of sacrifice.”

“But you don’t disrespect him. Karl-Anthony Towns deserves more money, and most importantly, he deserves to be respected and appreciated. And I’mma tell you why: New York has a problem.”

On his concerns about James Dolan after the Knicks’ championship:

“They got a problem because that same damn James Dolan that stunk up the joint for years running the New York Knicks franchise finally, after 27 years at the helm, won a chip.”

“It wouldn’t surprise me at all if his mentality is, ‘All right, I delivered a chip. So now we can wait another quarter century before we win it again.’ He’s the kind of person that’ll have that kind of attitude and take that for granted.”

On what he sees as a broader problem with Knicks ownership:

“I’m speaking to a bigger problem. I’m speaking to a level of arrogance and dismissiveness on the part of the ownership that’s focused on the fact that he’s a champion now and not really reflecting on the years of ineptitude that he exercised running this franchise.”

“And if Karl-Anthony Towns isn’t taken care of, it sends the wrong message: ‘we don’t necessarily take care of our own.’ You see what I’m saying? And that’s where it’ll lead to you not winning for the next quarter-century and beyond when you ignore your own.”

“Even when the Lakers struggled, the Buss family always took care of the people who took care of them. That is what James Dolan has to remember.

“Leon Rose deserves his money. Worldwide Wes deserves his money. Brunson and Anunoby deserve their money. Karl-Anthony Towns deserves the money. They clearly made money for James Dolan this past season. Yeah, they made money for him. Let’s be clear.”

EuroLeague teams reject NBA offer to merge into single European operation originally appeared on NBC Sports Philadelphia

EuroLeague basketball owners have rejected a formal offer from the NBA to merge into a single European operation following a meeting in Italy, Barcelona confirmed Wednesday.

The decision not to accept the NBA’s proposal of a single Europe entity was made Tuesday in Cernobbio during a gathering of the EuroLeague’s 13 shareholder clubs. They include Barcelona, Bayern Munich, Real Madrid, Olympiakos, Milan, Tony Parker-owned ASVEL in France and two Istanbul-based clubs.

A statement on the EuroLeague’s website said they met to “discuss and align on key strategic decisions regarding the future of their collective property,” without mentioning the NBA.

Barcelona told The Associated Press in an emailed response that a formal merger offer from the NBA had been rejected. In a statement, the club confirmed that Barcelona president Joan Laporta attended the meeting and that club owners “took several decisions regarding the future of the competition.”

“Among those decisions was the rejection of the NBA’s proposal as it currently stands. Should that proposal be amended in the future, the clubs and the EuroLeague will reconsider it,” the statement read.

It’s not clear how each club voted. The EuroLeague declined to comment and pointed to its initial statement.

The NBA did not immediately respond to a request for comment.

The 20-team EuroLeague is comprised of 13 shareholder clubs immune from relegation. The rest either qualify through their domestic leagues or through invitation.

The NBA, in partnership with FIBA, is eying a 16-team model.

French sports daily L’Equipe reported that the NBA offered each future member 400 million euros ($448 million).

At Tuesday’s EuroLeague meeting, club owners agreed to move forward with converting the current 10-year licenses into franchises for the shareholder clubs. They also agreed to continue plans to increase the number of franchises.

European ambition

France’s Victor Wembanyama, Greece’s Giannis Antetokounmpo and Slovenia’s Luka Doncic are among the biggest basketball stars worldwide.

NBA commissioner Adam Silver reaffirmed in January that the league was pressing forward on plans to bring a new league to Europe.

The NBA was targeting October 2027 as a potential launch date, with franchises paying what is expected to be a substantial entry fee. Media reports indicated the NBA was looking for at least a $500 million fee.

Many European basketball teams, including some in the EuroLeague, have struggled financially. The system has often relied on wealthy owners to cover team debts each year.

EuroLeague teams reject NBA offer to merge into single European operation originally appeared on NBC Sports Boston

EuroLeague basketball owners have rejected a formal offer from the NBA to merge into a single European operation following a meeting in Italy, Barcelona confirmed Wednesday.

The decision not to accept the NBA’s proposal of a single Europe entity was made Tuesday in Cernobbio during a gathering of the EuroLeague’s 13 shareholder clubs. They include Barcelona, Bayern Munich, Real Madrid, Olympiakos, Milan, Tony Parker-owned ASVEL in France and two Istanbul-based clubs.

A statement on the EuroLeague’s website said they met to “discuss and align on key strategic decisions regarding the future of their collective property,” without mentioning the NBA.

Barcelona told The Associated Press in an emailed response that a formal merger offer from the NBA had been rejected. In a statement, the club confirmed that Barcelona president Joan Laporta attended the meeting and that club owners “took several decisions regarding the future of the competition.”

“Among those decisions was the rejection of the NBA’s proposal as it currently stands. Should that proposal be amended in the future, the clubs and the EuroLeague will reconsider it,” the statement read.

It’s not clear how each club voted. The EuroLeague declined to comment and pointed to its initial statement.

The NBA did not immediately respond to a request for comment.

The 20-team EuroLeague is comprised of 13 shareholder clubs immune from relegation. The rest either qualify through their domestic leagues or through invitation.

The NBA, in partnership with FIBA, is eying a 16-team model.

French sports daily L’Equipe reported that the NBA offered each future member 400 million euros ($448 million).

At Tuesday’s EuroLeague meeting, club owners agreed to move forward with converting the current 10-year licenses into franchises for the shareholder clubs. They also agreed to continue plans to increase the number of franchises.

European ambition

France’s Victor Wembanyama, Greece’s Giannis Antetokounmpo and Slovenia’s Luka Doncic are among the biggest basketball stars worldwide.

NBA commissioner Adam Silver reaffirmed in January that the league was pressing forward on plans to bring a new league to Europe.

The NBA was targeting October 2027 as a potential launch date, with franchises paying what is expected to be a substantial entry fee. Media reports indicated the NBA was looking for at least a $500 million fee.

Many European basketball teams, including some in the EuroLeague, have struggled financially. The system has often relied on wealthy owners to cover team debts each year.

Dave Portnoy thinks LeBron James is going to be the next Kawhi Leonard.

After shocking the world and joining the Philadelphia 76ers this past offseason, seemingly every basketball mind began double-taking at how James landed in the City of Brotherly Love for what many expect to be his final seasons. 

James signed for the league minimum to facilitate the deal and be able to sign wherever he wanted, and reports have trickled out that Michael Rubin, the billionaire owner of Fanatics who used to be a part owner of the 76ers, might have a bit more to do with James’ decision than was previously known. 

“He basically took that contract (league minimum deal with the 76ers) because Rubin is doing a side deal with him,” Portnoy said in a post on social media. “He flies in and out. It’s illegal. It’s basically what Kawhi did. But the NBA won’t look into LeBron.”

James signing a league-minimum contract was surprising, as he had been on a max contract for nearly his entire career before that.

James was recently spotted taking Fanatics’ private helicopter to and from practice, opting to live in New York City over Philadelphia. 

Front Office Sports’ Dan Roberts reported that James is allowed access to Fanatics Aviation as part of his contract with Rubin’s company, and he revealed his free-agent destination in a collaborative social media post across multiple websites. 

“The deal we signed with Fanatics almost three years ago includes access to their corporate aviation,” a James spokesperson told Front Office Sports. “It’s a feature in many of their deals with their largest athletes and we appreciate their partnership as LeBron splits his time between New York and Philadelphia.”

Portnoy is pointing to this “side deal” with Rubin’s company as a form of salary cap circumvention, since Fanatics is paying him an undisclosed amount of money that is clearly not a small number if he has unlimited access to private planes and is leaking his free-agent destination to him.

Though this isn’t a “side deal” as Portnoy says, as James has publicly been working with Fanatics since 2024 and hasn’t been hidden from public view as Leonard’s deals with multiple companies were since 2019.

The access to Fanatics’ private jets weren’t previously known and Rubin does have ties to the 76ers organization.

Rubin, who used to be a part owner of the 76ers, sold his stake in 2022, adding that it is having an effect on the rest of his businesses.  

“As our Fanatics business has grown, so too have the obstacles I have to navigate to ensure our new businesses don’t conflict with my responsibilities as part-owner of the Sixers,” Rubin said in 2022. “Given these realities, I will sadly be selling my stake in the Sixers and shifting from part-owner back to life-long fan.”

Salary cap circumvention is a hot topic in the sports world right now, as the Clippers were given a massive penalty of five first round picks – which they have since accepted – for funneling money to Leonard through illegal means in the eyes of the NBA. 

The scheme, first pointed out by investigative journalist Pablo Torre, resulted in Leonard getting $7 million in cash and $5 million in stock per year in the company Aspiration. 

James is making just $3.87 million for his season in Philadelphia, but he’s made up for it in off-the-court partnerships with Fanatics (undisclosed amount) and Polymarket ($15 million per year).

The Milwaukee Bucks play the Oklahoma City Thunder for game two of their preseason campaign tonight. The Bucks fell to the Minnesota Timberwolves in a disappointing first outing where their lacklustre defence was put on full display, especially in transition. That said, the game also included some real positive flashes from Brayden Burries and Nate Ament, along with solid performances from Ryan Rollins and Kel’el Ware. Sure, the game was nothing to write home about—which is why I am writing all of you instead—but it could have been a lot worse. Jenkins may still be in the phase of throwing spaghetti at the wall to see what sticks tonight, but here’s to hoping we see this team start to find more of its footing.

The Task Ahead

Though not nearly the off-season shake-up that Milwaukee endured, Oklahoma City enters this year with some familiar faces gone: Isaiah Joe, Andrew Wiggins, and perhaps most notably, Lu Dort. This comes after falling in the Western Conference Finals to the San Antonio Spurs, so it stands to reason that this OKC team faces more questions than in previous years. Alex Caruso sensed this additional context and reassured reporters on Media Day that, “Fundamentally, we are still the Oklahoma City Thunder.”

While nobody can deny that the Thunder are still the benchmark, questions are warranted. To many fans, Dort felt like a key piece of their core—what do they look like without him? Between Jalen Williams and Cason Wallace, the Thunder certainly aren’t lacking on the wing, but Dort’s switchability is hard to replace. Of course, they may start the season 24-1 again and make everyone forget these questions, but regardless, the personnel change will be a storyline worth tracking for the Thunder all season long.

Even so, don’t expect many answers against the rebuilding Milwaukee Bucks, especially since there is no real guarantee we will see many, if any, of Oklahoma City’s starters. This will be their second night of a back-to-back, and despite resting many starters last night, OKC may still take a conservative approach, given they expect to be playing into June. Nevertheless, I am hoping to see Shai Gilgeous-Alexander and Ryan Rollins battle.

Injury Report

As of this writing, the Milwaukee Bucks have no injuries to report. The Oklahoma City Thunder, as I just mentioned, took a very conservative approach last night, sitting damn near half of their roster. Does that mean a chunk of them play tonight? There’s a decent chance, according to Thunder coach Mark Daigneault: “We make our own preseason schedule, so the back-to-backs are actually by design. We’re not going to play everybody in every game. At least the high-minute rotation guys. We will play some guys five games, but the high-minute guys don’t play in every game.” So yeah, we can expect some Thunder starters to play against the Bucks, but don’t be surprised if some remain out.

Player to Watch

Ousmane Dieng was one of several DNPs on Monday night, which shouldn’t surprise anyone given how large the roster currently is, but after signing a new contract with the Bucks over the summer, many fans and I are eager to see what Dieng can do in year two. While still somewhat unproven, Dieng showed some enticing flashes last year: length and athleticism on the perimeter, secondary and sometimes primary playmaking, and the ability to shoot or finish near the rim. This season, we are all hoping that he can take that next step forward and become a solidified rotational player, and I’d love to see him get started tonight.

Projected Starters

Game Details

Who: Milwaukee Bucks (0-1) vs. Oklahoma City (0-1)

When: 7:00 p.m. CDT

Where: Paycom Center—Oklahoma City, OK

Watch: MY24

Listen: Check local listings

Prescient Prediction

We see more from Superman. Kel’el Ware played 24 minutes in the first preseason game and grabbed 12 rebounds. In game two, I think we’ll see the Kryptonian play more minutes and grab more rebounds: 15 boards, six of which come off the offensive glass.

CAA’s co-head of basketball talks Karl-Anthony Towns’s winning moment and what comes after winning a championship.

This story appeared in Boardroom’s Fall Issue print magazine and has been adapted for online publication.

The life of a sports agent is not for the faint of heart. The competition to sign elite players starts earlier and earlier as the years pass, and the competition to keep elite players never ends. What used to be a job focused primarily on on-court contract negotiations now requires a wide range of skills, from understanding the value of equity in a brand sponsorship to building long-term IP through media and content creation, product development, team ownership, and a myriad of other avenues. An agent is often the first call a player makes in situations both professional and personal, from working through a contract extension to needing to change a flight.

The bet that a player and an agent make on each other is not a one-time thing: The agent a player signs with for NIL marketing or ahead of a draft is very unlikely to be the agent a player retires with. It’s a fickle business built off a “what have you done for me lately?” mentality, and reality rarely meets expectations. It’s remarkable, in this context, that CAA co-head of basketball Jessica Holtz has multiple clients, including the Phoenix Suns’ Devin Booker and the New York Knicks’ Karl-Anthony Towns. Following Towns’s incredible sophomore season with the Knicks, culminating in a championship run that galvanized the city, I spoke with Holtz about how an agent and a player meet the moment from a marketing perspective.

This interview has been edited for clarity and length.

Boardroom: Can you describe your role as co-head of basketball and what that means as opposed to just being an agent?

Jessica Holtz: I have been at CAA for 12 years. I don't remember exactly when I got that title, but I became one of the leaders of the group very quickly into my tenure at CAA. Once Leon Rose left to become president of the New York Knicks [in 2020]. I also became a contract agent. So I have a lane within CAA Basketball where I do both on and off court, and I manage my clients 360. A lot of the other basketball agents work in larger teams -- and they have amazing teams. I just have a different setup with my clients because I do both.

You've been with KAT and Devin Booker since they were drafted. It's now been over a decade. In that time working with players of that caliber, what are the biggest changes you've seen in the role that an agent plays?

I love that question, because I think that the agency business is evolving. Karl started in the NBA when he was 19. Devin started in the NBA when he was 18. They are different people than they were when they first started, obviously, in many ways. And then I have to evolve as a person. We have to constantly be figuring out what needs we can best fulfill. You have to cover the basics. You have to do their contracts properly. You have to bring in the off-court deals. But at the same time, what are different avenues of business that they're interested in? What are different streams of revenue that maybe weren' t there before? What are trends in the sports industry?

I really focus on figuring out what do they need today, what are they going to need next, and how does it fulfill their growth pat­tern? Because staying with NBA players that long, a lot of players switch agencies a couple times in their career, sometimes three, four times. The reason I think I've been able to stay with them so long, and I've been lucky to stay with them so long is that constant evolution and constant check-ins and taking a state of the union. Where can we be pivoting? And where do we see the next five years, the next 10 years going? Are we doing things to lay the groundwork now to get us there?

Even before we knew what this Knicks team was going to look like in reality, did you see and feel an immediate difference in marketing conversations when KAT made the move from Minnesota to New York?

First, I'll say I'm really proud of the work that we did for Karl in Minnesota. He was the No. 1 pick, and he won Rookie of the Year [in the 2015-16 season]. His career took a lot of twists and turns. His mother passed away [in 2020]. Anthony Edwards came to the team [in 2020] as the No. 1 pick. We've had a lot of partners through that time. Gatorade has supported Karl for his entire career, dating back to his high school days when he won the Gatorade Athlete of the Year award, and they've done an amazing job marketing him. He's been with Nike his whole career. He's been with 2K. There was a lot of groundwork laid for who Karl was, the things he was interested in, and the brands he was working with, so that when we got to New York, it wasn't like, "Oh, goody, here we go! Let's start marketing!"

It just felt like we got a higher ceiling in New York for Karl, and so many brands are based there. Obviously, there's a lot of CAA players on the Knicks, and so we kind of see the deal flow amongst us, and it's really helpful because we know the market value, we know what brands are spending, we know what Knicks partners are interested in. I love being part of a larger team where we can all work together and support each other, because just like the guys support each other as teammates, we support each other as their teammates on the back end.

I think it really just raised the ceiling at that moment, and then you win a championship and the ceiling goes even higher. I don't know where the ceiling is right now, and it's been really fun to try to figure it out.

New York is one of the biggest brands in the world just as a place.

Just by existing.

There's this incredibly fine line that you have to walk when you are in a playoff situation as an agent, as a player, where you're trying to map all of the possible scenarios and trying to prepare with Karl's brand partners, with potential opportunities on the horizon. You have to have some level of preparedness for, "Hey, if we go all the way, what happens next?" Can you walk me through a little bit of what that experience was like for you in this scenario and some of those conversations with his partners?

You have to wait until a certain point to have them. If I start in round one saying, "What about if we win a championship? What are you going to do to promote him?" then I sound crazy. So it is a very fine line to walk where you're kind of like, "Now I feel really comfortable just at least putting out feelers so that we're prepared." I would say that the sweep of the Cavs was really helpful for us to be able to prepare because you're going to the Finals. So there is a chance you're going to win this. So that's when you start reaching out and saying, "I want to be prepared, should we win this."

Once that moment happens, you guys were operating from this incredible place of, OK, we all can all coordinate with each other. I feel like there were definitely way more coordinated TV appearances than you usually see from players. Can you talk me through a little bit of what those next steps were once he reached the championship goal?

"It takes a village" is such an understatement. Mind you, it was the five Knicks players that we were working with and then their significant others. We were doing deals as a unit also for Jordyn Woods and Ali Brunson and Shannon Hart. The girls all did Reese's. That layer of it required us all coordinating notes, comparing with each other. OG Anunoby and Karl did Fortnite. Josh Hart and Jalen Brunson had their podcast.

It was all hands on deck. Then it was very easy because the guys really do genuinely love each other and they're all a very likable bunch of people, really good humans. So there was that feeling of, We're a team, let's just do as much of this as possible as a team. Once a couple of them were on board, it made it easy for all of us to just get on board. Luckily, a brand would reach out to CAA and it was easy. If this [player) doesn't want to do it, this one will. These two can do it together. I would say in my probably 20 years of doing this, that was the longest sustained period of quick decision-making I've ever had. You couldn't really hesitate on things for too long. We only had a couple hours to say, "Yes, we're doing this morning show. No, we're not doing this morning show. Yes, we're taking this deal. Can we execute it?"

What was it like getting to celebrate that moment for you personally with Leon Rose, whom you knew so well and had worked so closely with?

On a personal level, I couldn't be more grateful and thankful. When I first started out at CAA and first started working with Karl and Devin, it was me and Leon in the trenches together. We've been through so many situations, so many battles, and he always had my back and has been such an amazing mentor and very much part of the reason why we're even having this conversa­tion right now. So to be able to look at him and be proud of him and be part of his story was really cool. Something that I think gets lost in the agency business is we are people at the end of the day and we share in our client success, we share in our peer success, and are just genuinely happy for one another.

It's very hard to put together a championship team. For Leon to have done that in the amount of time that he's done that is really amazing to watch from afar. When Karl got here two years ago, it's been so much fun to be part of because I just think the world of him and his family.

As you mentioned, the ceiling gets higher, and the fact is that Karl has just achieved the unachievable. How do you prepare in the offseason for what's to come next, and how do you talk about what your goals are off the court?

We talk all the time. I have this Notes file in my phone that I made called "The Wish list." I shouldn't speak for every basket­ball player, but I think all my clients are like this-always sharing that if they had a dream deal, this is what it would be. Now it's figuring out what are some of those conversations that maybe didn't go our way in the past for whatever reason? What should we revisit? What's your dream partnership?

He's building a trading card business. He's really put his flag in the ground in terms of being a premier athlete in the space. Helping him build that as a huge piece of his brand and capital­izing on this moment is probably the focal point.

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