Steph Curry explains Under Armour split, next moves in sneaker free agency originally appeared on NBC Sports Bay Area
SAN ANTONIO – Steph Curry, for the second straight game in the Warriors’ second consecutive road win, scored more than 40 points Friday night in a 109-108 victory against the San Antonio Spurs.
But there was something different about Curry’s pregame look Friday night at Frost Bank Center. Much different.
It was announced Thursday that Curry and Under Armour were parting ways in a move that shocked the basketball and sneaker world. Curry always has all eyes on his famous pregame warmup routine. On Friday, all eyes were on his feet.
Curry wore black and white Mambacita Kobe 6 Nike shoes before his first game as a sneaker free agent since 2013.
“I’m a free agent out here. New beginnings,” Curry said after the win. “I was blessed to have an unbelievable experience, take a chance on something that meant a lot to me over the last 13 years and I’m extremely proud of myself, my team, everybody that was able to touch that business for that long. We all should be proud of what we were able to accomplish in taking a basketball brand and category that wasn’t really a thing to where we did. But I’m excited about the future.”
Originally a Nike athlete, Curry made the move to Under Armour in 2013, where he became the face of their basketball brand.
He then launched Curry Brand through Under Armour in 2020. The assumption was that the Warriors superstar would be locked in with Under Armour for life. That isn’t so anymore.
The Curry Brand will move forward independently. Under Armour still will release the Curry 13 shoes in February 2026. After that, their marriage is over. Starting now, he is a sneaker free agent, explaining that a change right now is best for all.
“Just in the best interest of both parties,” Curry said. “The sneaker industry is difficult, and like I said, things change over time, and to the point of you give your best effort to create something sustainable.
“A little disappointing, though, knowing how it turned out, based on where Curry Brand has been the last five years and the announcement we had two years ago. But I think it’s the right thing for everybody. For me to take the opportunity with Curry Brand and what we’ve done in the community, what we’ve done standing for something. ‘Change The Game For Good’ is our tagline and hopefully having something to show for it down the road, I’m excited for that.”
Curry always has spoken highly about the late Kobe Bryant, and how he paved a path for women athletes in basketball. His Curry Camp now hosts the same amount of girls prep starts as boys. Wearing the specific pair of Kobes he did in San Antonio was intentional.
Even knowing how odd it looked to see him wear different shoes for the first time in more than a decade.
“I know it’s just weird seeing me in anything else other than my own shoes,” Curry acknowledged. “But just the idea of what he meant. I’ve talked about Kobe a lot. And that specific pair, I think it speaks for itself and what it means. Other than that, it’s just something that I wanted to take advantage of that moment and pay tribute.
“I think it gave me some good energy tonight.”
Once the game started, Curry was back to wearing a white colorway of his current Curry Brand Under Armour shoes. There was then a switch. Curry in the second quarter put on a pair of his Curry Series 7 shoes that feature blue, red and yellow colors.
Keep your eyes peeled to what shoes Curry has on his feet as this continues and he seeks new partnership deals. Curry will keep wearing other brands, possibly trying multiple versions from different companies.
“The good thing about this situation is, I love my own shoes when I’m out there hooping. That’s why I put those back on, and why I’ve designed the kicks that I have for as long as I have,” Curry said. “But yeah, I’m going to have some fun with this in terms of whatever opportunities are the right fit.
“I’ll try everything out.”