Brendan Donohue, Ex-NBA 2K League President, Joins Elevate

Former NBA 2K League president and longtime NBA executive Brendan Donohue is joining sports consulting firm Elevate, the company announced Tuesday. Donohue will contribute to the company’s North American strategy as a special adviser to the CEO and step in as managing partner of Elevate Talent, an arm of the business launched last year after Elevate acquired …

Under Armour Lucks Out With Notre Dame Sponsorship

When Notre Dame faces off against Ohio State in the College Football Playoff National Championship Monday night, the game will also be a showdown of the school’s apparel sponsors: Under Armour (Notre Dame) vs. Nike (Ohio State). College football championships are old hat for Nike, as the partner of recent champions Alabama, Clemson, Georgia, LSU …

Lamar, Allen Highlight a Historic Season for Dual-Threat QBs

Lamar Jackson and Josh Allen have been two of the league’s most talked-about players as the NFL season has reached the playoffs. The leading MVP candidates have accelerated the league’s progression from an era littered with passing QBs like Tom Brady to one largely dominated by dual-threat quarterbacks. This season, NFL quarterbacks ran for 11,015 …

Texas Rangers Ink Streaming Deal as Hunt for TV Partner Goes On

In the wake of its previously announced split from its legacy RSN, the Texas Rangers have a deal in place that will allow fans in the local market to stream the club’s games throughout the 2025 MLB season and beyond. The AL West franchise has inked a multiyear deal with the Canadian streaming outlet A …

Deion Sanders’ Debut Season Saw Colorado Ticket Sales Double

The University of Colorado earned $31.2 million in revenue from football ticket sales during the 2023-24 season, Deion Sanders’ first as head coach, according to the school’s revenue and financial disclosures filed to the NCAA this week. That amount more than doubled the Buffaloes’ football ticket sales from the previous season, which amounted to $13 …

A.J. Brown’s Book Goes Viral, Hitting Amazon’s No. 1 Spot

“It must be the shoes!” is out. “It must be the book!” is in. Eagles wide receiver A.J. Brown unintentionally showed just how much influence NFL stars have when a broadcast camera spotted him reading a book on the sideline during Sunday’s Wild Card game against the Green Bay Packers. The internet promptly spread the …

Jordan, Hamlin Defeat NASCAR Motion, Suit Heads to Discovery

A federal district judge on Friday denied NASCAR’s motion to dismiss the antitrust lawsuit brought by 23XI Racing, which is owned by Michael Jordan and Denny Hamlin, and Front Row Motorsports. The move sends the case to pretrial discovery, where both sides will be obligated to share emails, texts and other evidence as well as …

Rams-Vikings Relocation Nearly Unprecedented in NFL History

Ultimately, the NFL had no choice. On Thursday, as multiple fires continued to burn across Los Angeles, the league announced it would move Monday night’s wild card game between the Los Angeles Rams and Minnesota Vikings from LA’s SoFi Stadium to the Arizona Cardinals’ State Farm Stadium in Glendale. The NFL cited public safety in …

Chicago Cubs Win Round in Wrigley View Rooftop Lawsuit

A federal district judge in Chicago on Tuesday advanced a lawsuit brought by the Chicago Cubs against Wrigley View Rooftop, a company that provides 200 guests with a view of neighborhing Wrigley Field in exchange for fees. Judge Sharon Johnson Coleman denied Wrigley View Rooftop’s motion to dismiss on grounds that an arbitration provision in …

Notre Dame, Penn State CFP Semi on ESPN Finds an Open Field

As Notre Dame and Penn State look to claim their first national championship since the Reagan administration—the Irish last won the title just 18 days before the Gipper left the White House in 1989, while the Nittany Lions claimed their second natty two years earlier—ESPN will be blessed with what amounts to an open field. …

New York Yankees Done With Big Spending in Busy Offseason

The New York Yankees are done signing high-priced free agents, a source with knowledge of their situation said. That leaves coveted players such as Pete Alonso and Alex Bregman among the 164 free agents still on the market with only 37 days until pitchers and catchers report to spring training camps in Florida and Arizona …

Padres Ownership Fight Continues Long-Running Soap Opera

More than a year after owner Peter Seidler’s death, the San Diego Padres are involved in a fight over who should run the team, which is typical of their 56-year history replete with multiple ownership hassles and off-field controversies. A lawsuit filed this week over control of the franchise has raised the specter of a …