Twenty seasons ago not a single Premier League jersey carried the name of a gambling company – now nine do. We trace the trends on ‘the most cost-effective billboard you can buy’ and examine the impact sponsorship hasFun88 is an online gaming business …
Permanent link to this article: https://www.theguardian.com/football/2017/oct/08/changing-face-premier-league-shirt-sponsorships-gambling
• Clubs met on Wednesday to discuss distribution of overseas TV income
• Increasing division between ‘Big Six’ and the rest
The future direction of the Premier League remains uncertain as a crucial meeting between the division’s clubs ended without resolution.
Representatives of all 20 Premier League clubs gathered at a hotel in London’s Mayfair on Wednesday to discuss changing the way in which overseas television income is distributed, covering £1bn of annual revenue and a power struggle between the league’s “big six” and the rest.
Permanent link to this article: https://www.theguardian.com/football/2017/oct/04/premier-league-future-unclear-clubs-resolution-tv-rights
Southampton ensure former England manager was unable to stop the rot in first game in charge but he points to past club escapes and urges fans to stay with him
There is always a touch of pathos about Roy Hodgson. It could be his hangdog expression. Maybe it is the way he insists on being gentlemanly in an age of turbo-charged egotists. Or perhaps the low points in his career – Liverpool, England – seem somehow to conform to the stereotype; nice guy but out of his depth at the top.
Hodgson was welcomed with polite applause by the Crystal Palace fans before the match against Southampton and got the same response after their defeat. As he first walked to the dugout he was embraced by Pete the Eagle in a slightly awkward clinch. The cameras, of which there were many at Selhurst Park, caught him in trademark head-in-hands mode after Steven Davis turned home the only goal in the sixth minute. Later they caught him doing that thing with his finger on his lips as he considered how to improve his team’s prospects. So far, so Roy.
Don’t forget that at Fulham we got out of the relegation zone on the very, very last game of the season
Permanent link to this article: https://www.theguardian.com/football/2017/sep/17/roy-hodgson-patience-principle-crystal-palace-history-on-side-southampton
The Arsenal manager weighs up the ‘hungry and determined’ midfielder as part of a rotation policy for group game against Cologne
Arsène Wenger did not hide from the Champions League on Tuesday night. “Yes I watched‚” he admitted. “I watched a few games and the main game, of course, was Chelsea. After a while I went to Barcelona against Juventus. It raises many questions about the Champions League, the way it is organised now. We will certainly have to think about it.” What issues? Think about what? “We will speak about it another time.”
Such was the way the Arsenal manager teased as he vacated London Colney on Wednesday afternoon. Europe’s premier trophy still transfixes the man who has qualified for the competition on 21 separate occasions. Wenger being Wenger, he also cannot help but suggest that things could be done better. The details, it seems, will have to wait for another time. Until then, Arsenal have other things to think about.
He is not completely at his best but he is getting there every week
Permanent link to this article: https://www.theguardian.com/football/2017/sep/13/arsene-wenger-jack-wilshere-arsenal-cologne-europa-league
The new owner will sell up if things go wrong but already he can sense a new energy at Elland Road, with the fans backing his visionThe new owner of Leeds United, Andrea Radrizzani, has warned that if he fails in his five-year plan to get the fallen Yo…
Permanent link to this article: https://www.theguardian.com/football/2017/aug/04/leeds-united-andrea-radrizzani-championship
The 20-year-old has been described as the new Sergio Busquets but he admits he is here to earn a move to a Premier League club and his short career has already been hit by a stark decline
For a 20-year-old, Rúben Neves has broken a good few records. He finished coolly on his debut as a 17-year-old to become Porto’s youngest league scorer. He surpassed Cristiano Ronaldo as the youngest Portuguese player to appear in the Champions League. At 18, he became the youngest captain in the history of the same competition, leading Porto to victory over Maccabi Tel Aviv. On Saturday he looks likely to anchor the midfield for Wolves as they host Middlesbrough in the Championship.
The £15.8m Wolves paid to bring Neves to the Black Country is another record, the biggest transfer fee in the history of the Championship. Since the deal was agreed it has raised questions: about the club’s ambitions under the Chinese owners Fosun (owners closely advised by Neves’s agent, Jorge Mendes), the competitive status of the division and what the transfer says about Neves’s ability.
Permanent link to this article: https://www.theguardian.com/football/2017/aug/04/wolves-record-signing-ruben-neves-championship
In an attempt to hype their latest signings, clubs are running amok with shareable content. A treat for the fans or just a money-wasting wheeze?
The best way for football clubs to get rid of the massive wads of cash thrown in their direction by benighted supporters and unimaginative TV companies has traditionally been to pay £50m for a half-decent right back who can’t cross. But wealthy teams are always innovating and this summer they have found a new way of blowing their loot: social media content.
The big clubs with a marketing department (ie all of them) and a brand (all of them bar Burnley) have been hiring a load of over-enthusiastic millennials to make stuff for Facebook, Twitter and the rest. I had the misfortune to sit in front of Arsenal’s Snapchat crew last season and let me tell you they made a humdrum 2-0 victory over Hull sound like the second coming of the Christ.
Permanent link to this article: https://www.theguardian.com/football/shortcuts/2017/aug/02/the-kidnapping-of-jesus-navas-footballs-summer-of-bizarre-transfer-videos
Not just a moment to remember, Manchester City’s thrilling late title win in 2012 embodied the Premier League’s ascent to international dominance
It’s 4.53pm BST on 13 May 2012. The score at the Etihad Stadium is 2-2 between Manchester City and Queens Park Rangers and the game is into a fourth minute of added time. The Italian international Mario Balotelli has the ball on the edge of the QPR area. Slipping, he pokes a pass beyond two defenders into the box. His team-mate, a £38m recruit from Atlético Madrid the previous summer, manages to read the pass. With one touch, Sergio Agüero eludes a despairing final challenge. With a second, he fires the ball past Paddy Kenny. Flying into the near corner of the net, Agüero’s goal wins the game in the final second. It also means the 20th Premier League title goes to City, ahead of Manchester United on goal difference.
It doesn’t always happen that you anticipate the moment but his touch was so sure, I trusted my instinct
Permanent link to this article: https://www.theguardian.com/football/2017/jul/29/sergio-aguero-goal-premier-league-global-rise-2012-manchester-city
Twenty-five years ago Rick Parry, David Dein and Greg Dyke turned British football on its head. Here the men behind the revolutionary deal relive the story
Rick Parry is showing me the most important document in the recent history of British sport. He has a photo of it on his phone. “Here it is in my handwriting,” he says. “Graham was upstairs, waiting for me to tell him, and I’d forgotten to put FA. So that’s Graham’s writing on the top going ‘by the way, that’s the FA Premier League’.”
“Graham” is Graham Kelly, the former chief executive of the Football Association. In 1991 he hired Parry to help him with a problem. Out of that problem was born a football competition that has become a global brand, a sporting hegemon and a form of soft power for the United Kingdom in the 21st century. But visible even in its totemic “founders’ agreement”, the document on Parry’s phone, were the tensions that would make the Premier League sometimes as reviled as it was beloved.
We knew we had an airplane on the runway ready to take off, but we didn’t know how high it was going to fly
Get your arse here and blow them out of the water
Permanent link to this article: https://www.theguardian.com/football/2017/jul/23/deceit-determination-murdochs-millions-how-premier-league-was-born
A low-key training base in Sheffield houses a fighter preserving his aggression before Saturday’s WBA title fight against Wladimir Klitschko
At first glance the EIS in Sheffield is just like any other leisure centre. There are mums escorting soggy-haired kids from the pool, couples getting lost looking for the badminton courts, wilting sandwiches for sale at the cafe. No one would guess that upstairs, behind the basketball courts, is the training camp for a world heavyweight champion.
Anthony Joshua has chosen the English Institute of Sport as his base before Saturday’s superfight with Wladimir Klitschko and, no, it’s not just a leisure centre. The EIS is also a high-performance centre for Team GB, where athletes from sports including diving and paralympic table tennis, as well as boxing, are coached and monitored. But that is not to say that the place is flash. In the boxing gym there are four rings, scuffed and bearing faded London 2012 logos. There is a basic gym set, the centrepiece of which is a massive tractor tyre. There are health and safety messages everywhere.
Permanent link to this article: https://www.theguardian.com/sport/2017/apr/22/anthony-joshua-wba-wladimir-klitschko
• ‘When he returns I’m sure I’ll still be here,’ says former Olympic champion
• Joshua and Klitschko vying for the WBA title vacated by Fury
Anthony Joshua believes Tyson Fury would provide him with his biggest fight as the countdown to his Wembley title bout with Wladimir Klitschko enters its final 10 days.
Permanent link to this article: https://www.theguardian.com/sport/2017/apr/19/anthony-joshua-tyson-fury-wladimir-klitschko-world-title